Paid Media Search- Manager

Designation – Manager – SEM (Search)Department – SEMExperience: 2-5 years in SEM (Agency Experience)Key Responsibilities:- Plan, launch, and optimize paid search campaigns across Google Ads, Bing/Microsoft Ads, and other search engines for international markets (US/UK/Middle East/APAC). - Conduct thorough keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions. - Monitor campaign performance daily and adjust bids, budgets, and strategy to achieve KPIs (CPL, ROAS, CTR, CPA). - Develop A/B tests for ad copy, landing pages, and bidding strategies to continuously improve performance. - Collaborate with account managers, creative teams, and analytics teams to ensure alignment on campaign goals. - Prepare detailed performance reports with actionable insights for clients based in international time zones. - Stay updated with the latest trends, platform updates, and best practices in paid search and digital advertising. - Maintain strong communication and professionalism while managing client expectations across different geographies.Required Skills & Qualifications:- 2–4 years of proven experience in managing paid search campaigns, preferably for international clients. - In-depth knowledge of Google Ads, Bing/Microsoft Ads, Google Analytics, and relevant SEM tools. - Strong analytical mindset with the ability to interpret data and provide strategic insights. - Experience with global campaign structures, targeting, and geo-specific ad strategy. - Excellent communication skills and ability to work with cross-cultural teams. - Google Ads certification (preferred).-Nice-to-Have:- Experience in international markets.

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