Head of Marketing

Role Overview:We are looking for a Head of Brand Marketing and Digital to lead integrated marketing efforts across our various verticals—Teams, Athlete & Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&L ownership, hands-on execution, stakeholder management, and a deep passion for sports.Key Responsibilities:Brand & Campaign Management- Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement. - Conceptualize and lead 360° campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches. - Strategically Drive Brand Solutions in proximity to the sales team. - Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing. - Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations. - Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).Sponsorship & Commercial Support- Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations. - Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.Events & IP Marketing- Drive consumer marketing for existing and new sports IPs—fan acquisition, ticketing campaigns, grassroots outreach. - Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.Digital & Performance Marketing- Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions. - Track analytics and prepare performance reports for campaigns and platforms.Ideal Candidate:- 10+ years of experience in sports, entertainment, or youth-focused brands. - Proven track record in brand building, fan marketing, or sports events/IP campaigns and P&L ownership. - Strong grasp of digital marketing, social media trends, and content-led storytelling. - Excellent project management, agency coordination, and communication skills. - A natural collaborator with a passion for Indian and global sports.

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