Performance marketer

Company DescriptionBel Avenir Perfumes offers a premium range of long-lasting fragrances for men and women. We are proudly available across major online marketplaces including Amazon, Flipkart, and Myntra, along with our own official website, making it easier than ever to shop your signature scent.Role DescriptionThis is a full-time on-site role for a Performance Marketer located in Mumbai. The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Key day-to-day tasks include managing pay-per-click (PPC) campaigns, analyzing performance data, conducting A/B testing, creating performance reports, and collaborating with the creative team to align marketing efforts with business goals. This role requires a strategic mindset to drive customer acquisition and brand growth.Qualifications- Experience in Digital Marketing, PPC Campaign Management, and Search Engine Marketing (SEM) - Proficiency in Data Analysis, Conversion Rate Optimization (CRO), and A/B Testing - Strong skills in Google Ads, Facebook (Meta) Ad Manager, and other programmatic advertising platforms - Knowledge of Campaign Performance Reporting and Analytical Tools such as Google Analytics - Understanding of Campaign Budgeting, Bid Strategy, and Return on Ad Spend (ROAS) - Ability to work collaboratively with creative teams for optimized campaign content - Bachelor's degree in Marketing, Business, or a related field - Previous experience in consumer goods or luxury goods marketing is an advantage

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