Brand Manager

BRAND MANAGER - GAJAB | Bring the Bazaar OnlineABOUT GAJABGajab is reimagining online shopping for India's next 100 million value-seeking users. We're building India's first AI-powered bargaining marketplace — where technology negotiates on behalf of customers and sellers, recreating the interactive, joyful bazaar experience at your fingertips.Our Mission: To bring the real "desiness" of shopping online — the thrill of negotiation, the joy of getting a great deal, and the human touch of India's vibrant bazaars — all powered by smart technology.We're bootstrapped with 1000+ days of runway, backed by founders with strong business track records. Pre-beta launches next month. Our Brand Voice: Fun, playful, localized, and street-smart.WHY JOIN GAJAB?Own the Brand from Day One: Build GAJAB's entire brand identity from near-zero. This isn't about managing — it's about creating a movement.Speak to Real India: Your audience is families earning ₹15-50K/month across tier 2/3 cities who love shopping, value money, and appreciate great deals.Creative Freedom: From memes to mass campaigns — you decide what works. Test, learn, iterate, scale.Work with Founders Directly: Report to founders and brand head. Your ideas reach execution in days, not months.Scale Fast: Go from pre-launch buzz to regional brand recognition to 100 Cr GMV support in 12 months.ROLE OVERVIEWThe Brand Manager will own GAJAB's entire brand strategy, creative direction, and marketing execution — from defining brand guidelines to launching viral campaigns, building social presence, and creating buzz that drives app downloads and transactions.Target: Support 100 Cr GMV achievement, drive app downloads, create regional brand buzz across 2-3 cities in 4 states initially.KEY RESPONSIBILITIESBrand Building: Develop GAJAB's complete brand identity, guidelines, and positioning that resonates with tier 2/3 India. Build a brand that celebrates Indian bargaining culture.Campaigns: Plan and execute 360-degree campaigns across digital, social, influencer, PR, and offline. Create viral moments — memes, reels, trends — that drive organic reach and app downloads. Content: Oversee all content and collaborate with in-house design and content teams. Ensure consistent, fun, localized brand voice across all touchpoints.Social Media: Build GAJAB's presence on Instagram, Twitter, YouTube. Drive organic growth and engagement. Start guerrilla marketing on Medium, Quora, Reddit to seed positioning.Influencer Marketing: Plan large-scale influencer meetups with 100-150 creators creating simultaneous buzz in regions. Create mass viral moments.PR: Build PR strategy, secure media coverage, and position founders as thought leaders.Team Building: Hire and lead 4-5 member marketing team across social media, performance marketing, and partnerships.Analytics: Track app downloads, engagement, conversion. Balance brand building with performance metrics.Budget: Manage ₹5L to ₹20-25L monthly marketing budgets and vendor relationships.WHAT SUCCESS LOOKS LIKEAfter 3 Months: Pre-launch buzz created. 1-2 viral campaigns executed. 5-member team operational. First influencer meetup done.After 6 Months: Brand established in 2-3 cities. Multiple viral moments. Strong organic social presence. Marketing contributing to GMV targets.After 12 Months: GAJAB recognized as fun, relatable brand for tier 2/3 India. 100 Cr GMV supported. 8-10 member team executing autonomously.IDEAL CANDIDATEMust-Have Experience:- 7+ years in brand/marketing at D2C brands or marketplaces - Worked extensively with tier 2/3 India — understanding their language, behavior, shopping psychology - Built brands from 0 to 1 or early-stage scaling - Launched viral campaigns and built social media presence organically - Deep experience with regional influencers and culturally relevant marketingMust-Have Mindset:- Builder mentality: Thrives in creating from scratch - Scrappy and resourceful: Makes magic with limited budgets - High ownership: Doesn't wait for approvals — tests, learns, ships - Creative + analytical: Balances storytelling with metrics - Street-smart: Understands middle-income India, not just metro audiencesMust-Have Skills:- Social media marketing (Instagram, Twitter, YouTube, WhatsApp) - Influencer marketing and creator management - PR and media relations - Content creation and creative direction - Campaign planning across digital and offline - Team building and vendor management - Budget management and ROI optimizationNice-to-Have:- Ecommerce marketplace experience - Understanding of Indian bargaining culture - Regional language content (Hindi, Marathi, Gujarati, Telugu) - Meme marketing expertise - Experience with 10-50 LPA income audiences - Background in lifestyle, fashion, or home categoriesDeal-Breakers:- Only worked in large MNCs with big budgets - No startup experience - Only served premium/urban audiences - No brand-building experience - Needs hand-holding or waits for approvals - Cannot work in ambiguityCOMPENSATION & WORK SETUPCompensation: Competitive salary based on experience. Budget is not a constraint for exceptional talent.Performance Bonus: Yes — tied to campaign success, downloads, engagement, and GMV.Location: Marol, Andheri East, MumbaiWork Mode: 5 days in office (Mon-Fri, 9:30 AM-6:30 PM), Saturdays WFH, 2 additional WFH days/month for health supportLeave Policy: 12 Festive Leaves + 18 Paid LeavesReporting to: Founder & Brand Marketing HeadTeam: Work with in-house Design and Content Teams (already present)Start Date: Immediate joiners preferred, can wait up to 30 daysHOW TO APPLYSend your resume to: hr@ Subject Line: "Brand Manager - [Your Name]"What Happens Next:- Acknowledgment within 48 hours - Shortlisted within 5 days - 2-3 interview rounds (Founder + Brand Head + Assignment) - Offer within 2 weeks for right candidatesWHY THIS ROLE IS SPECIALYou're not joining to "manage campaigns" — you're joining to build a brand from scratch.You'll have:- Full creative ownership of GAJAB's voice and identity - Direct founder access with no corporate hierarchy - Real impact shaping how millions shop - Freedom to experiment without playbooks - Ability to hire and mentor your own teamIf you've been waiting to build a brand for real India (not metro elites), create viral moments that matter, and work with speed and creative freedom — this is it.GAJAB is bringing the bazaar online. Come make it iconic.

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