Brand Manager

Job Title: Brand ManagerLocation:Mumbai | Full-time | Luxury Industry Experience:5+ years Department:MarketingBackgroundMIJA is a contemporary fine jewelry brand redefining luxury for the new generation. With a focus on ethical craftsmanship, modern design, and meaningful storytelling, MIJA caters to young professionals, modern couples, and style-forward individuals seeking timeless pieces with purpose.Key ResponsibilitiesBrand Stewardship:Ensure every piece of content, collaboration, and campaign aligns with MIJA’s brand DNA of luxury, meaning, and timeless self-expression. Social Media Management:Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms. PR & Influencer Coordination:Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility. Campaign Oversight:Lead 360° brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments. Cross-functional Collaboration:Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints - digital, in-store, and experiential. Performance Tracking:Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth. Trend Awareness:Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.What We’re Looking ForØExperience:Minimum 4-5 years in brand management, ideally in luxury, lifestyle, fashion, or jewellery.ØCommunication Skills:Exceptional written and verbal communication; ability to craft compelling narratives and present to stakeholders with confidence.ØStrategic Mindset:Strong understanding of digital storytelling, influencer ecosystems, and luxury consumer behavior.ØExecution Excellence:Highly organized, detail-oriented, and capable of managing multiple agencies, partners, and deliverables seamlessly.ØCreativity & Sensitivity:A natural eye for aesthetics and storytelling, with sensitivity to luxury positioning and consumer sentiment.Educational Background:MBA / PG / Graduate in Mass Media from Recognized UniversityWhy MIJA?At MIJA, you’ll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.

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