Product Marketing Manager

Job Title: Product Marketing Manager (Vertical TV)Location: Mumbai, IndiaExperience: 5+ years of experience in product marketing or related roles with specialization in user activation and engagement.Role Overview :Lead product marketing to drive user activation, engagement, and retention through data-driven hyper micro-segmentation and personalized recommendation strategies.Key Responsibilities:●Strategy and Execution of Hyper Micro-Segmentation: Develop and implement precise user segments for personalized activation and engagement campaigns.● Data-Driven Personalization and Recommendation Systems: Build and optimize recommendation engines to boost user activation and engagement.● Cross-Functional Collaboration: Work with Product, Data Science, and Analytics to convert user insights into activation strategies.● Targeted Messaging and In-App Optimization: Strategize, Create, and refine timely, personalized messaging and experiences to engage users effectively.● Comprehensive Campaign Management: Oversee engagement campaigns emphasizing activation, retention, and user value.● Continuous Performance Analysis: Monitor and improve segmentation models and campaign outcomes using data insights.● Content Engagement Insights: Apply content consumption data to enhance activation and deepen user engagement.● Team Leadership and Mentorship: Guide a team focused on engagement marketing and personalized user journeys.● Achieving and Maintaining KPIs: User engagement metrics (DAU, WAU, MAU, session duration, campaign interaction rates), User retention metrics (churn rate, renewal rate, repeat purchase)Qualifications:● 5+ years of experience in product marketing or related roles with specialization in user activation and engagement.● Proven expertise in using marketing automation tools (e.g., Clevertap, Moengage) to design and optimize user journeys.● Strong analytical skills with a data-driven approach to decision-making and optimization.● Excellent communication, collaboration, and stakeholder management skills.● Experience working with content-driven platforms or digital media is a strong plus.● Comfortable working in a fast-paced, high-growth environment with a strong ownership mindset.

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