Search Engine Optimization Executive

Job Summary It is seeking a results-driven, data-led SEO/ AEO Executive with 3–5 years of experience in organic growth strategy, execution, and AI-enhanced optimization. This role sits at the intersection of content, technical SEO, and AI innovation. You’ll drive visibility, authority, and performance for our digital properties across Google and emerging AI-powered search engines (e.g., ChatGPT, Gemini, Perplexity). You’ll work closely with performance marketing, content, and product teams to scale organic growth across the funnel, from awareness to conversion, using a mix of technical acumen, content intelligence, and AI-augmented workflows.Why Join Us? Here you’ll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You’ll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.What You’ll Do SEO Strategy & Execution ● Develop and execute comprehensive SEO strategies across on-page, off-page, and technical SEO in line with brand goals and growth targets. ● Create tactical SEO roadmaps aligned with product/marketing campaigns, seasonal trends, and business goals.Keyword Research & SERP Intelligence ● Perform deep keyword research using tools and AI clustering models to identify high opportunity keywords, topics, and intent buckets. ● Analyze SERP features and emerging zero-click trends (e.g., AI Overviews, featured snippets) to optimize visibility.Technical SEO & Site Health ● Conduct regular site audits using Screaming Frog, Ahrefs, GSC, SEMrush etc., to improve site speed, crawlability, indexing, and mobile usability. ● Implement schema markup, canonicalization, and advanced internal linking strategies for semantic depth.Content Optimization & Collaboration ● Work with content teams to optimize blogs, PDPs, and landing pages using semantic SEO, keyword mapping, and topical authority frameworks. ● Create and scale content hubs, pillar pages, and topic clusters for long-tail traffic and contextual relevanceLink Building & Authority Building ● Lead digital PR, guest blogging, and high-quality backlink outreach strategies. ● Identify content syndication, co-marketing, and influencer-led link opportunities. ● Contribute on platforms like Quora, Reddit, Medium for community backlinks and thought leadership.AI + SEO Building for the Generative Era: • Use GPT/Gemini for: o Keyword clustering and intent mapping o Content drafts, meta tags, and outlines o SERP analysis and competitor decoding • Optimize content for AI Overviews, Perplexity snippets, and SGE (Search Generative Experience) • Leverage Entity SEO to improve E-E-A-T signals and visibility in Google’s Knowledge Graph • Use tools like InLinks, Surfer, Frase, or custom AI prompts for semantic optimization • Implement strategies that increase brand mentions and citations in LLM-trained datasetsReporting & Analytics • Build detailed reports and dashboards using Google Sheets, GA4, Looker Studio or similar BI tools. • Track and report on organic KPIs: keyword rankings, traffic, CTR, bounce rate, and conversions. • Run regular cohort and attribution analysis to identify performance patterns. Cross-Channel Alignment • Collaborate with paid media, social, and influencer teams to create full-funnel visibility and optimize share of SERP. • Identify SEO-PPC cannibalization and synergy opportunities. Stay Ahead of the Curve • Stay current on Google algorithm updates, SGE rollouts, AI-search trends, and SEO best practices. • Regularly test and implement new tools, workflows, and frameworks that support scale.Who You Are ? 3–5 years of hands-on SEO experience in eCommerce, D2C, or content-first brands Strong knowledge of search algorithms, ranking factors, and searcher intent modeling Proficiency with tools like GSC, GA4, Ahrefs, SEMrush, Screaming Frog Strong command of Google Sheets/Excel for data analysis Excellent writing, communication, and stakeholder management skills Strong analytical thinking and a growth-focused mindsetReady to Apply? If you’re excited by the opportunity to shape the future of a rapidly growing global brand, we’d love to hear from you.Job Location: Lower Parel, Mumbai Type: Full-time Working Structure: Hybrid (Working Days – Monday to Friday, 4 days set, 1 day flexible)

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