Senior Performance Marketing Analyst

PRIMARY RESPONSIBILITIES:● Develop and execute paid media campaigns across multiple digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. ● Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance. ● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization. ● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. ● Generate regular reports to showcase campaign performance and provide actionable recommendations. ● Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution. ● Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness. ● Conduct A/B testing and other experiments to optimize campaign elements, including ad copy, landing pages, and targeting. ● Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis. ● Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth.QUALIFICATIONS, SKILLS, EXPERIENCE: ● Bachelor's degree in Marketing, Advertising, or a related field. ● Proven experience (2-3 years)in managing paid media campaigns across various platforms. ● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. ● Strong analytical skills with the ability to interpret complex data and provide actionable insights. ● Proficient in using analytics and reporting tools to track campaign performance (e.g., Google Analytics, Data Studio, Google Sheets, etc). ● Excellent communication skills, both written and verbal, with the ability to present findings and recommendations to clients and internal stakeholders. ● Ability to work independently and manage multiple campaigns simultaneously. ● Detail-oriented with a strong focus on accuracy and delivering high-quality work. ● Passion for digital marketing and eagerness to stay updated with industry trends and best practices. ● Agency background preferable

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