Digital Marketing Manager

Designation: Performance Marketing- ManagerExperience: 3-5 YearsBudget: 9-15 LPARoles and Responsibilities:Performance Marketing:- Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms. - Develop, implement, and manage PPC campaigns to maximize ROI and reduce customer acquisition costs (CAC). - Leverage data analytics and consumer insights to enhance campaign effectiveness and drive continuous improvement. - Monitor KPIs such as CTR, conversion rates, ROAS, and customer retention metrics. - Conduct A/B testing of ad creatives, landing pages, and marketing copy to improve campaign performance. - Collaborate with creative teams to develop high-performing ad creatives and landing pages. - Stay updated with digital marketing trends, algorithms, and industry best practices.Online Channel Management:- Manage and grow an online sales channel, ensuring strong visibility and sales performance. - Develop and execute promotional campaigns and partnerships to enhance online sales. - Optimize product listings, pricing strategies, and customer experience to drive conversions. - Analyse online channel performance and implement strategies for continuous improvement. - Coordinate with supply chain and logistics teams to ensure smooth fulfilment and inventory management. - Monitor competitor activities and market trends to stay ahead in the digital space.Interested Candidates can share their profile on nimisha@

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