Product Marketing

Product MarketingExperience Required: 4-8 yearsLocation: MumbaiCore Skills: Product Evangelism, Market Intelligence, Strategic Messaging,B2B MarketingRole Overview:We are seeking a talented and results-driven Product Marketing Manager who demonstrateslearning agility and can successfully adapt to new domains, B2B Marketing and a greatbusiness articulator. Domain Expert in Transaction Banking would be an added advantage.Job Description● Proven dedicated marketing expert who showcases learning agility and scale acrossmultiple product lines and evolving market needs.● Demonstrated experience in leveraging market and customer insights to define clearproduct strategy, product positioning and messaging.● Proven ability to create and execute effective go-to-market strategies● A track record of success in creating high-impact marketing collateral that drives businessgrowth● Previous experience in collaborating effectively with cross-functional teams, includingProduct Sales, Solution & PreSales teams..● Expertise in analyzing key metrics to measure the effectiveness of Product MarketingStrategy and having a future ready approach.Roles & Responsibilities:● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans forproduct market leadership and feature updates.● Product Messaging & Positioning: Define the core messaging and positioning forTransaction Banking products, ensuring it is clear, differentiated, and compelling.● Customer & Market Intelligence: Act as a voice of the customer by conducting marketresearch, competitive analysis, and gathering customer feedback and insights back to theProduct Engineering teams.● Content Creation: Create high-impact marketing collateral, whitepapers, case studies,videos, product presentations and product datasheets.● Sales Enablement: Arm the sales team with the tools and training they need to effectivelysell Intellect products, including product demos, sales books and global market insight.● Performance Analysis: Track and analyze key metrics to measure the effectiveness ofmarketing initiatives and make data-driven decisions.Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA

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