Product Marketing

Product Marketing Experience Required: 4-8 years Location: Mumbai Core Skills: Product Evangelism, Market Intelligence, Strategic Messaging, B2B Marketing Role Overview: We are seeking a talented and results-driven Product Marketing Manager who demonstrates learning agility and can successfully adapt to new domains, B2B Marketing and a great business articulator. Domain Expert in Transaction Banking would be an added advantage. Job Description ● Proven dedicated marketing expert who showcases learning agility and scale across multiple product lines and evolving market needs. ● Demonstrated experience in leveraging market and customer insights to define clear product strategy, product positioning and messaging. ● Proven ability to create and execute effective go-to-market strategies ● A track record of success in creating high-impact marketing collateral that drives business growth ● Previous experience in collaborating effectively with cross-functional teams, including Product Sales, Solution & PreSales teams.. ● Expertise in analyzing key metrics to measure the effectiveness of Product Marketing Strategy and having a future ready approach. Roles & Responsibilities: ● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for product market leadership and feature updates. ● Product Messaging & Positioning: Define the core messaging and positioning for Transaction Banking products, ensuring it is clear, differentiated, and compelling. ● Customer & Market Intelligence: Act as a voice of the customer by conducting market research, competitive analysis, and gathering customer feedback and insights back to the Product Engineering teams. ● Content Creation: Create high-impact marketing collateral, whitepapers, case studies, videos, product presentations and product datasheets. ● Sales Enablement: Arm the sales team with the tools and training they need to effectively sell Intellect products, including product demos, sales books and global market insight. ● Performance Analysis: Track and analyze key metrics to measure the effectiveness of marketing initiatives and make data-driven decisions. Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA

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