Retention Marketing Manager

About Ajmal PerfumesAjmal Perfumes is one of the most trusted names in the world of fragrances — a legacy brand with over 70 years of excellence. As a pioneer in the art of Arabian perfumery, Ajmal blends heritage with innovation, delivering high-quality, long-lasting fragrances across 90+ retail outlets and a thriving online D2C business.We’re now looking for a Retention Marketing Manager to lead the growth of our customer lifecycle marketing — ensuring that every Ajmal customer becomes a lifelong loyalist.⸻Role OverviewAs the Retention Marketing Manager, you will be responsible for driving repeat purchase, customer engagement, and loyalty across Ajmal’s D2C ecosystem. You will own end-to-end CRM and retention strategy across email, SMS, WhatsApp, push notifications, and loyalty programs — leveraging data to create meaningful and personalized customer experiences.This is a high-impact role that sits at the intersection of data, creativity, and strategy, aimed at building India’s strongest fragrance loyalty base.⸻Key Responsibilities • Retention Strategy: Develop and execute a comprehensive CRM and lifecycle marketing roadmap for Ajmal Perfumes India. • Customer Journey Mapping: Build segmented and automated customer journeys — from first purchase to repeat and loyal customers. • Campaign Ownership: Plan, create, and optimize campaigns across email, SMS, WhatsApp, and push channels to drive engagement and repeat revenue. • Loyalty & Subscription Programs: Conceptualize and launch initiatives that increase LTV (lifetime value) and retention rate. • Analytics & Insights: Track and analyze performance using tools like GA4, Shopify, Klaviyo (or similar), and dashboards to optimize campaigns. • Cross-Functional Collaboration: Work closely with brand, performance, and product teams to create cohesive customer experiences. • Churn Reduction: Build predictive models and win-back strategies to re-engage dormant customers. • Experimentation: Continuously A/B test messaging, segmentation, and incentives to improve retention metrics.⸻Requirements • 5–8 years of experience in D2C retention or CRM marketing, preferably in beauty, lifestyle, or FMCG categories. • Proven experience managing customer lifecycle programs and loyalty strategies on platforms like Klaviyo, WebEngage, MoEngage, or Clevertap. • Strong understanding of Shopify Plus, Google Analytics 4 (GA4), and customer data segmentation. • Data-driven mindset with the ability to interpret insights and translate them into actions. • Experience working closely with creative, tech, and product teams. • Excellent communication and storytelling skills — ability to turn data into human connections. • A genuine interest in luxury, lifestyle, or perfumery is a plus.⸻What We Offer • Opportunity to shape retention strategy for one of India’s most iconic perfume brands. • Collaborative and entrepreneurial work environment with strong growth potential. • Competitive compensation and performance-based rewards. • Work directly with senior leadership and contribute to Ajmal’s D2C growth story.

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