Social Media Strategist / Planner

About Us We're Sociohub - where creativity meets innovation and relatability drives results. We are one of the fastest-growing digital marketing agencies in India, with our zeal of taking brands as well as the entertainment industry to previously unimaginable levels.  From meme marketing and influencer collaborations to cutting-edge AI, VR, and Web 3.0 integrations, we’re redefining what it means to make a mark online. Add to that our licensed tech for delivering Google 360DX Ads, and you’ve got a recipe for success that’s as innovative as it is impactful.  Our motto, Kaafi Relatable Kaafi Comedy, says it all. Purpose  To act as the thinking engine behind the content — ensuring every post, campaign, or collaboration ladders up to a business goal and audience insight.  Core Deliverables  ● Translate business and marketing objectives into social-first strategy decks. ● Define content pillars, audience segments, tone of voice , and platform differentiation. ● Research trends, formats, competitors, and emerging creators for ideation. ● Partner with design and copy teams to conceptualize and storyboard campaigns.  ● Build insight-based campaign pitches and monthly performance decks.  Day-to-Day Scope  ● Morning: Scan industry trends, algorithm updates, and cultural insights.  ● Midday: Work on strategy decks, content pillar audits, and post-performance evaluations.  ● Afternoon: Collaborate with creative teams on ideation and mood boards. ● End of day: Build content calendars or briefs for client review. ● Weekly: Present insights and next-step recommendations to SMM and Head of Social.  Skill Arsenal  ● Research & analytics-driven thinking (Google Trends, RivalIQ, BuzzSumo). ● Storyboarding & presentation design (PowerPoint, Canva, or Keynote). ● Creative thinking — ability to craft campaign narratives around insights. ● Comfortable with paid + organic integration.  ● Writing and ideation skills to brief copy/design teams effectively. ● Excellent communication and presentation delivery.  KPIs  ● Strategic clarity and originality of campaigns.  ● Engagement lift vs benchmarks after implementation.  ● Efficiency of content pillars (high-performing content ratio).  ● Insight adoption rate across brand teams.  ● Proactiveness in trend integration and platform-first recommendations.  Reports To  Senior Social Media Manager / Head of Social  Collaborates With: Copywriter, Designer, Paid Media Manager, and Analytics Team Interested candidates please, share your CV's at

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