Sr Associate-Digital Marketing

We are looking for a seasoned/experienced Google Ads Specialist, to be based in our Mumbai HQs. Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or companies in a dynamic, high-performance work atmosphere. Core Responsibilities ● Apply appropriate analysis and optimization techniques to scale paid media performance campaigns on Google Ads ● Run both regular as well as retargeting campaigns on Search + Display campaigns on Google ● Construct top targeting segments based on campaign goals through demographic data, Affinity markets, Custom Audiences, and other available data ● Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid performance campaigns About the Role ● Perform daily account management for websites targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc. ● Provide conversion-focused ad creative direction and write ad copies based on past data Learnings ● Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking ● Monitor and administer web analytics dashboards, reports and key reporting tools, and identify key areas of importance in accordance to internal performance goals ● Work closely with the in-house team to ensure targets are hit ● Staying current with best practices, strategies, and industry standards related to social media marketing, search engine marketing, analytical & eCommerce tactics ● Stay on top of Google Ads Policies What skills & experience do you need? ● At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with ROI-related KPIs ● Highly proficient in Adwords Editor ● Comfortable with A/B testing methods ● Excellent with Excel ● Experience in working in the US/CA market a plus ● Ad copywriting experience with Google Ads audience as the target

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