Marketing Specialist

Bharat intelligenceis building the cognition layer for Bharat. We’re launching a full-stack AI-powered demand generation platform—designed for farmers, labour contractors, rural consumers, and agri brands.From solving farm labour bottlenecks in Nasik to generating rural demand for brands, we are creating the infrastructure for trust, intent, and decision-making in Tier 3 India and below.We're hiring a Marketing Specialist to build and own our full-stack demand engine—across physical, digital, and community channels.The Opportunity This isnot a traditional marketing role.You will be the founding architect of Bharat Intelligence growth systems— designing how millions of rural users discover, trust, and engage with our platform.Your work will directly power the data flows and user behaviours that train our AI systems to deliver smarter, more contextual outcomes for every stakeholder.What You Will Own: Channel Execution & Lifecycle Marketing Design, launch, and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and local influencers Own lifecycle journeys from onboarding to win-back across multiple user cohorts Automate personalised flows using Glide, Retool, CRM tools, and Meta BSPs Create vernacular retargeting strategies and audience segmentation modelsCommunity & On-Ground Growth Develop activation playbooks for mandis, SHG meets, and field events Launch ambassador and referral programs for farmers and labourers Build and manage vernacular WhatsApp, Telegram, and Facebook groups as micro-communities Design physical welcome kits and activation tools that reinforce brand and trustGrowth Infrastructure Set up data-driven growth loops across farmers, labour contractors (mukadams), and buyers Run funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude Build a rigorous experimentation engine: A/B test messages, landing pages, WhatsApp flows, and offers Implement full attribution and campaign tracking systems (UTMs, CRMs, and event tagging)Product Marketing & Content Infrastructure Maintain a structured messaging library tailored to user segments, regions, and crops Lead creation of farmer videos, WhatsApp campaigns, brochures, decks, and case studies Collaborate with agronomy experts to build contextual, crop-specific narratives Enable field teams with content packs and creative kits to execute in local languagesSEO & Organic Demand Engine Define a rural-first SEO strategy including vernacular keywords, structured data, and local business profiles Build content engines to support inbound demand for advisory services, marketplace offerings, and partner brands Manage a distributed content team of writers, translators, and video editorsKPIs You'll Be Measured On Acquisition and activation rates across user segments Qualified leads and order generation Engagement, CTR, and retention on WhatsApp and other channels Organic traffic and search ranking improvements across key geographies CAC, LTV, and payback by product and regionWhat You Bring 3–6 years of experience in growth, lifecycle, or full-stack brand marketing Experience launching or scaling products in rural India or for D2C/Bharat audiences Proficient with Meta Ads, GA4, Hubspot, Glide, Retool, and Canva Expertise in A/B testing, WhatsApp automation, and CRM/CDP systems A deep understanding of rural users, their motivations, and their trust triggers Fluency in Marathi and comfort working across urban-rural interfaces Bonus: Background in SEO, vernacular content, agri-tech, FMCG, or logisticsWhy This Role Matters This role sits at the intersection of data, AI, and rural growth. You won’t just run campaigns—you’ll generate the very data that trains our systems to serve Bharat better.You’ll drive experimentation that shapes how we personalise experiences for farmers, labourers, and buyers across India. You’ll help convert offline interactions into structured intelligence that unlocks better decisions and real-world outcomes.How to Apply Send your CV and possibly 1-2 campaign examples (decks, links, videos, or screenshots) with Subject : " Marketing Specialist_[Your name] at

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