Job Title:
NBBL - Senior Associate / Lead - Product Development (BBPS)
Company: National Payments Corporation Of India (NPCI)
Location: Mumbai, Maharashtra
Created: 2026-02-22
Job Type: Full Time
Job Description:
About the CompanyNPCI Bharat BillPay Limited (NBBL) is a wholly owned subsidiary of the National Payments Corporation of India (NPCI), established to operate and manage the Bharat BillPay ecosystem. NBBL plays a pivotal role in India’s digital payments landscape by offering a unified, interoperable platform for bill payments across various categories such as electricity, water, gas, telecom, DTH, education, and more.Incorporated under the regulatory framework of the Reserve Bank of India (RBI), NBBL is committed to building a secure, efficient, and inclusive bill payment infrastructure. It empowers consumers with convenient payment options and enables businesses with seamless collection mechanisms and real-time settlements.To learn more about our company, please click on the link: About NBBLAbout the RoleAt NBBL we are looking for aspirants in Product development role who are passionate and energetic about building products which are innovative. As an ideal candidate, you will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. You’re a highly skilled market analyst with a proven ability to strategize the full lifecycle of product production - from conception through release. At NBBL (Bharat Connect), you will be part of a dynamic and spirited team who are working with cross functional teams and external market players to design, build and rollout products that has impact across the nation.ResponsibilitiesGain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growthDrive the product and business-planning process across cross-functional teams of the companyDrive the execution of all product lifecycle processes for products, including product ideation, product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launchAssess current competitor offerings, seeking opportunities for differentiationAnalyze data to get meaningful customer and business insightsTranslate product strategy into detailed requirements and prototypesWork closely with engineering teams to deliver with quick time-to-market and optimal resources QualificationsB.E/B.Tech with Professional degrees like MBA or equivalent Required SkillsAbility to use AI capabilities and AI‑driven insights to inform product decisions, optimize development processes, and drive innovative solutionsProven ability to develop product and marketing strategies and effectively communicate recommendations to executive managementOutstanding program management skills (communication, planning, execution); proven ability to identify opportunities and drive them through to completionDrive execution of product roadmap, making smart trade-offs, coordinate dependencies, and maintain communication throughout the organization to guarantee smooth and efficient product deliveryHaving knowledge and understanding of various technologiesStrong problem-solving skills and willingness to roll up one’s sleeves to get the jobSkilled at working effectively with cross functional teams in a matrix organizationExcellent written and verbal communication skills Equal Opportunity StatementAs an Equal Opportunity Employer, NBBL fosters a workplace culture that values diversity and inclusion. It maintains zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, and actively supports the LGBTQ+ community.