Marketplace Ads Manager - Quick Commerce & E-commerce (Skincare, Cosmetics, FMCG)

Company: IFC VenturesLocation: Mumbai (On-site)Industry: Skincare, Cosmetics, FMCGExperience: 2-5 YearsCompensation: 6-10 LPAAbout IFC VenturesIFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. Our focus is creating category-leading products and scaling them aggressively across quick commerce and e-commerce marketplaces.Our brands are expanding rapidly across Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart, supported by strong performance marketing, data-driven decision making, and deep marketplace expertise.We are looking for a Marketplace Ads Manager who can drive growth by managing and optimizing retail media and marketplace advertising campaigns across quick commerce and major e-commerce platforms.Role OverviewAs a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces to drive product visibility, category ranking, and revenue growth.This role requires strong analytical skills, hands-on experience with retail media platforms and marketplace advertising, and the ability to scale product sales through data-driven campaign optimization.You will work closely with the growth, sales, and operations teams to align advertising strategy with inventory planning, pricing strategy, and product launches.Key ResponsibilitiesMarketplace & Quick Commerce AdvertisingPlan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart retail media, Amazon Ads, and Flipkart Ads.Manage different ad formats including:Sponsored search adsKeyword bidding campaignsBanner and display adsCategory visibility adsProduct promotion campaignsOptimize campaigns to improve:ROAS (Return on Ad Spend)ACOS / TACOSCTR and conversion ratesSKU-level revenue performanceDrive top-of-search visibility and category ranking improvements for key products.Performance Optimization & Revenue GrowthContinuously optimize ad campaigns to maximize sales, profitability, and incremental revenue growth.Scale high-performing SKUs by:Increasing keyword visibilityImproving sponsored search performanceExpanding campaign coverageIdentify hero SKUs and growth opportunities within product categories.Support revenue growth through seasonal promotions, high-traffic sale events, and new product launches.SKU Performance & Listing OptimizationImprove product discoverability by optimizing:Product titles and keywordsSearch term strategyProduct creatives and contentConversion triggers within listingsWork closely with the product and growth teams to improve listing performance and conversion rates.Data Analysis & ReportingAnalyze campaign performance using platform dashboards and SKU-level data.Track and report key metrics such as:ROASRevenue contributionACOS / TACOSConversion ratesCategory ranking and visibilityPrepare weekly and monthly performance reports with actionable insights.Cross-Team CollaborationCoordinate with sales, supply chain, and operations teams to align advertising with inventory planning and avoid stock-outs.Support new product launches with structured advertising strategies to accelerate early sales and category visibility.Monitor competitor pricing, promotions, and advertising trends within marketplaces.Required Skills & Experience2-5 years of experience in Marketplace Advertising, E-commerce Performance Marketing, or Retail Media AdvertisingHands-on experience managing ads on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, or similar platformsStrong understanding of PPC campaigns, keyword bidding, and sponsored search advertisingAbility to analyze data and optimize campaigns based on performance metricsStrong Excel / Google Sheets skills for campaign analysis and reportingExperience managing advertising budgets and delivering ROAS-driven growthStrong analytical thinking and problem-solving skillsPreferred ExperienceExperience working with D2C brands in skincare, cosmetics, beauty, or FMCGFamiliarity with retail media platforms and marketplace algorithmsUnderstanding of product ranking factors and marketplace visibility strategiesExperience scaling high-volume SKUs or consumer product categoriesWhy Join IFC VenturesOpportunity to scale fast-growing consumer brands in skincare, cosmetics, and FMCGDirect ownership of revenue-driving marketplace advertisingExposure to quick commerce growth strategies and retail media innovationWork in a fast-moving environment focused on data-driven performance marketing#Hiring #MarketplaceAds #PerformanceMarketing #RetailMedia #AmazonAds #QuickCommerce #FMCGJobs #BlinkitAds #ZeptoAds #InstamartAds

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