Copywriter (For Beauty & Wellness Brand)

Role:Copywriter Company:AMINU - A New-age Beauty & Wellness Brand Location:Mumbai, India Job Type:Permanent | Full-Time (On-Site, 6-day week) Salary Range:INR 5-8 Lacs Per AnnumThe Opportunity We're seeking aCopywriterwho can transform complex ideas intoclear, emotionally resonant language . This role is not just about writing its about becoming the voice of AMINU across platforms and formats. You'll work directly with our co-founder and creative team to shape everything from Instagram captions to campaign headlines to product packaging. If you love words, but care more about how they feel than how they sound this role is for you.Key Responsibilities Your core scope will include:Brand Voice & Writing Craft: Own AMINUs written tone across all content formats digital, print, packaging, and internal Translate strategy into copy that feelshuman-first , not ad-first Adapt brand voice across platforms: Instagram, email, website, brochures, retail, and beyondCollaboration & Execution: Work closely with designers, content creators, and founders to co-develop visuals + copy Participate in creative concepting, campaign development, and script writing Review and refine all external-facing copy for alignment and clarityIteration & Growth: Learn from campaign performance and evolve copy accordingly Maintain a shared copy bank of phrases, tones, and principles that scale AMINUs language Be the final eye on anything that goes public — every comma, every feelingWhat You’ll Bring 2–5 years of experience as a brand copywriter, preferably in beauty, wellness, lifestyle, or D2C Strong grasp oftone ,narrative flow , and brand storytelling Confidence in writing bothlong-form(blogs, scripts) andmicrocopy(labels, posts) Attention to nuance — your words reflect intention, not just ideas Comfort working closely withfoundersandmulti-disciplinary teams A desire tocraft, not churn— you’re patient with your process, and protective of your voiceBonus Points For Experience working in skincare, wellness, or editorial brands A strong personal portfolio across different formats (social, packaging, brand books) Familiarity with performance copy, but with a soulful twist Prior collaboration with in-house design teams or founder-led brandsWhat Will Make You Thrive Here You love writing — andeditingeven more You can switch tone but stay on-brand You listen deeply before you write — context guides your craft You’re as comfortable with blank pages as you are with feedback loops You believe good copy doesn’t shout — it resonatesWhy Join Us Creative Depth:Shape the voice of a brand that truly cares Founder Access:Collaborate directly with decision-makers and research leads Multi-Format Storytelling:From posts to product, influence every touchpoint Culture of Clarity:Calm, clear, and craft-first work rhythm Personal Growth:Learn from thoughtful feedback and build a lasting portfolioWork Setup Location: On-site at AMINU HQ, Kandivali West, Mumbai Schedule: Monday–Saturday | 10 AM – 7 PMWe’re an Inclusive Team AMINU is an equal opportunity employer. We celebrate individuality, curiosity, and emotional intelligence. We’re committed to a workplace where your voice — and your craft — can grow.

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