Job Title:
Group Brand Lead Cardio Diabetic Division
Company: upGrad Rekrut
Location: Mumbai, Maharashtra
Created: 2025-09-05
Job Type: Full Time
Job Description:
Position Overview: We are looking for an experienced Group Brand Lead to drive strategy and execution for the Cardio-Diabetic division . The ideal candidate must have a strong background in Cardio-Diabetic therapies Innovator brand and proven experience in brand management Key Responsibilities: Brand Strategy & Planning: Develop and implement comprehensive brand plans for the Cardio-Diabetic portfolio. Conduct market analysis, competitor benchmarking, and patient insights to shape brand strategies. Marketing & Promotion: Design and execute innovative marketing campaigns to strengthen brand visibility and drive prescription growth. Collaborate with medical, regulatory, and sales teams to ensure compliance and impactful communication. Stakeholder Engagement: Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders. Conduct CMEs, webinars, and scientific engagement activities to enhance brand credibility. Performance Management: Monitor brand performance metrics and ROI for marketing initiatives. Develop corrective actions and growth strategies as required. Qualifications & Experience: Education: MBA in Marketing / PG in Pharmaceutical Management (preferred) with a Science/Pharmacy background. Experience: 5–12 years of experience in pharmaceutical brand management. Mandatory experience in the Cardio-Diabetic division Key Skills: In-depth knowledge of Cardio-Diabetic therapy, Innovator brand and market dynamics. Strong analytical, strategic thinking, and brand-building skills. Excellent communication and stakeholder management abilities. Ability to work in a fast-paced, competitive environment.