Government Relations Manager

Role Summary: Barcode Entertainment is seeking a dynamic professional to lead and execute government tender participation, develop strategic relationships with ministries, public sector units (PSUs), and state departments, and drive influencer-led or media-oriented initiatives aligned with government campaigns. The role demands experience in public procurement, strong understanding of GEM/eProcurement platforms, and the ability to liaise with government stakeholders to unlock long-term partnerships. Key Responsibilities: Tender Identification & Execution: Scan government portals (GEM, eProcurement, CPPP, state sites) for relevant tenders (digital campaigns, influencer outreach, PR, creative services, etc.) Evaluate tender eligibility, compliance, and feasibility in coordination with internal teams (creative, finance, legal) Prepare and submit tender responses, including documentation, pricing, EMDs, and technical bids Track bid statuses, coordinate clarifications, and attend pre-bid meetings if required Government Relationship Management: Build strong working relationships with key stakeholders in ministries (Tourism, Information & Broadcasting, Youth Affairs, etc.), PSUs, and government agencies Represent Barcode at government forums, industry events, and pitch meetings Identify opportunities to collaborate on national campaigns (e.g., G20, Digital India, Swachh Bharat, Startup India) Strategy & Business Development: Create a pipeline of long-term government contracts and strategic projects Stay updated on upcoming budget allocations, flagship schemes, and central/state government marketing plans Identify avenues for Barcode’s services in government-funded creator initiatives, public messaging, or media partnerships Compliance & Documentation: Ensure all registrations (GEM, MSME, NSIC, etc.) are valid and renewed Coordinate with CA/legal consultants for certificates and bid documents (turnover, GST, PAN, balance sheet, etc.) Maintain an organized repository of submitted bids, past experience certificates, and LoAs Key Requirements: Experience: 4–8 years in tendering or government business development, preferably in media/advertising/digital marketing Education: Graduate/Postgraduate in Business, Public Policy, or related field Knowledge: Government tendering process (GEM, eProcurement, CPP) Public-private partnerships, ESG mandates, CSR collaborations Digital marketing/media ecosystem is a strong advantage Key Skills: Strong verbal & written communication (Hindi & English) Analytical mindset and attention to detail for tender documents Stakeholder management and public sector diplomacy Proficiency with MS Office, GEM/eProcurement portals, and compliance documentation Preferred Qualities: Existing network in key government departments Prior experience winning government media tenders or executing PSU projects Entrepreneurial approach with ability to own outcomes end-to-end

Created: 2025-08-05