Performance Markeing Specialist

Job SummaryWe are looking for a data-driven and result-oriented Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have strong analytical skills and hands-on experience in driving leads, conversions, and ROI-focused campaigns.Key Responsibilities1. Campaign Planning & Execution- Plan, execute, and manage paid campaigns on: - Google Ads (Search, Display, YouTube, Performance Max) - Meta Ads (Facebook & Instagram) - Develop full-funnel strategies including awareness, consideration, and conversion campaigns - Conduct keyword research, audience targeting, and campaign structuring2. Performance Optimization- Monitor daily campaign performance and optimize for CPC, CPA, ROAS, CTR, and conversions - Perform A/B testing on: - Ad creatives - Copies - Landing pages - Audience segments - Optimize bidding strategies and budget allocation to maximize ROI3. Analytics & Reporting- Track and analyze performance using tools like: - Google Analytics (GA4) - Google Tag Manager - Meta Ads Manager - Generate weekly/monthly reports with actionable insights - Analyze funnels and identify drop-offs to improve conversion rates4. Technical Setup & Tracking- Implement and manage: - Meta Pixel & Conversion API (CAPI) - Google Ads Conversion Tracking - Google Tag Manager (GTM) - Ensure accurate attribution and campaign tracking across platforms5. Creative & Strategy Collaboration- Work with design and content teams to create high-converting ad creatives - Suggest improvements in landing pages for better conversion rates - Stay updated with platform trends, algorithm changes, and new ad formatsKey Skills & RequirementsMust-Have:- 1–3 years of hands-on experience in Google Ads & Meta Ads - Strong understanding of: - Lead generation & e-commerce campaigns - Performance metrics (CTR, CPA, ROAS, CPL) - Experience with campaign optimization and scaling - Proficiency in analytics tools like GA4, Looker StudioGood to Have:- Experience in handling multiple client accounts (agency experience preferred) - Knowledge of SEO, landing page optimization, and CRO - Familiarity with tools like Canva, Figma, or similar - Google Ads / Meta Blueprint Certifications

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