CleverTap Specialist

About the CompanyDWAO - is India’s Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region. DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media and Entertainment. With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and many more. We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take important business decisions. We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.About the RoleWe are looking for a Clevertap Specialist with 2-5 years of hands-on experience in executing campaigns and leveraging Clevertap for customer engagement and retention. The ideal candidate should have a strong understanding of marketing automation, segmentation, and analytics.ResponsibilitiesPlan, execute, and optimize campaigns using Clevertap.Manage user segmentation and audience targeting to enhance engagement.Analyze campaign performance metrics and generate actionable insights.Implement A/B testing strategies to improve effectiveness.Collaborate with cross-functional teams, including marketing and product teams, to enhance customer engagement strategies.Ensure data accuracy and compliance with industry best practices. QualificationsExperience: 2-5 YearsRequired SkillsHands-on experience with Clevertap, including campaign execution and automation.Strong analytical skills to interpret data and optimize campaigns.Knowledge of customer segmentation, user journeys, and behavioral analytics.Experience with push notifications, in-app messaging, email, and SMS campaigns.Basic understanding of SQL or data visualization tools is a plus.

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