Brands.com Manager

Are you ready to take the next leap in your career? If you are looking for an opportunity to create an impact using your knowledge & creativity with the objective of maximizing company performance, then we may have just the right opening for you.Our mindset:We are business minded – identifying opportunities to improve performance and developing solutions, tools and processes that will steer our business towards long-term success, while ensuring high quality in everything we do.We strive for continuous innovation and strong cross-functional collaboration, because working in an everchanging industry requires us to think and act fast. We take responsibility for growing our people and particularly take pride in ensuring strong ties between leaders, managers and colleagues.Working in BESTSELLER, no two days are ever the same, and new challenges and opportunities are always awaiting us.The Role:Own and optimize the end-to-end customer journey on brand’sD2C platform (.com/app) with an omni-first approach, ensuring a seamless, connected experience across online and offline channels. Focus on profitable growth by driving high-quality, non-discounted revenue, while building retention, loyalty, and long-term brand equity.Key Responsibilities:Pre-Purchase GrowthOptimize site experience: navigation, product discovery, PDPs, personalization, and merchandisingImprove conversion rate via A/B testing, UX/UI enhancements, and funnel optimization.Ensure mobile-first, fast, and responsive digital experiences in partnership with tech and agencies.Align D2C campaigns with retail stores to deliver a unified omni-channel experience (e.g., Endless Aisle, BOPIS, Store-to-Door).Champion the brand agenda of youth denim positioning and high-quality, non-discounted sales. 2. Post-Purchase GrowthElevate customer experience across order tracking, communication, packaging, returns, and supportCollaborate with Growth/Brand Marketing to drive retention and repeat purchase through CRM, loyalty programs, and personalized re-engagementMonitor and improve satisfaction metrics (CSAT, NPS), reducing friction points across touchpointsPartner with CX and logistics to ensure timely delivery and proactive issue resolution 3. Analytics & OptimizationOwn KPIs: traffic, conversion, AOV, repeat rate, NPS, bounce rate, cart abandonment.Use analytics tools (GA4, Hotjar, session replay, heatmaps etc.) to uncover insights and drive improvementsBuild performance dashboards and share actionable insights with leadership and cross- functional teams. 4 Cross-Functional CollaborationPartner with marketing, merchandising, tech, design, and CX to deliver aligned initiativesEnsure brand campaigns and seasonal GTMs are consistently and impactfully executed.Support launches and promotions with tailored D2C execution to maximize impact and sell-thruDesired Personality:Good communication skills – verbal as well writtenMust have a process-driven approachMust be proactive and a go-getterEligibility Criteria:Should have 5-8 years of experience preferably in online domainHands-on experience with CRO, CRM, and web analytics platformsStrong knowledge of digital customer journeys, conversion funnels, and e-commerce KPIsHands-on experience with platforms like Shopify Plus, Salesforce Commerce Cloud, or similar would be a strong advantageMust be a Graduate/ Postgraduate from recognized university

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