AGM - Personal Category

We are hiring this role for Wellness Forever Medicare LtdAssistant General Manager – CategoryJob Title: AGM – Category ManagementReporting to: Sr. Vice PresidentLocation: VikhroliRole & ResponsibilityStrategy & Planning Define the medium-term (1-3 year) and annual business plan for the category groupaligned with company objectives (growth, profitability, market share, customerexperience). Analyse consumer trends, competitive landscape, channel shifts (online vs offline),and internal performance to identify category growth opportunities and risks. Develop and prioritise initiatives: new product launches, rationalisation of slowmovingSKUs, channel-specific strategies (store vs online).Commercial & P&L Management Own P&L accountability for the assigned category group: set targets, budgets (sales,margin, cost, inventory), and monitor actuals against plan. Develop pricing strategy, promotional calendar, markdown plan, and clearancestrategy to optimise margin, turnover and stockouts. Monitor key category metrics: sales growth, gross margin, inventory turnover, sellthroughrate, stock-outs, SKU productivity.Assortment & Vendor Management Lead assortment planning: determine which SKUs to include/exclude, manageonboarding of new products, oversee localisation of assortment for regionalstores/channels. Negotiate vendor/supplier contracts: terms, volumes, joint business plans,exclusives, promotional support. Build strong supplier partnerships, monitor vendor performance (delivery, quality,costs, promotional compliance).Inventory & Supply Chain Coordination Work closely with supply chain, operations and logistics teams to ensure productavailability, minimise excess inventory/obsolescence, optimise working capital. Track inventory health: slow-moving, obsolete stock, markdowns, returns, vendorcharge-backs.Omnichannel & Store Execution Ensure category strategy is executed across channels: physical stores, e-commerce,click-&-collect, mobile-commerce. Collaborate with visual merchandising, store operations, e-commerce teams tooptimise shelf-space/display, planogram, digital shelf, product placement andpresentation. Translate national strategy into local/regional execution – ensure consistency butallow for store-specific/region-specific adaptation.Team Leadership & Stakeholder Management Lead a team of category managers, analysts and specialists: set objectives, coach &develop talent, monitor performance. Work cross-functionally with marketing, store operations, e-commerce, supply chain,finance and regional teams to ensure alignment and execution. Influence senior leadership and internal stakeholders, act as category championwithin the organisation.Reporting & Continuous Improvement Provide timely and meaningful reports/dashboards to senior leadership on categoryperformance, risks, opportunities and corrective actions. Drive a culture of continuous improvement: identify process gaps, proposeimprovements, implement best practices in category management. Benchmark performance vs industry / competition and adopt innovations (e.g., datadriveninsights, customer segmentation, channel analytics).Required Qualifications & Skills Bachelor’s degree in Business, Retail, Marketing, Commerce or related field. MBA orequivalent preferred. Minimum 12 – 18 years of progressive experience in category management,merchandising, retail buying or equivalent (for India market, multi-store/multichannelexperience is a plus). Proven experience with P&L accountability, driving commercial outcomes (sales,margin, market share). Strong analytical ability: comfortable working with large data sets (sales, inventory,market research), building insights and turning them into action. Excellent negotiation and supplier management skills. Sound understanding of supply chain/inventory dynamics, retail operations (bothphysical and online). Strong leadership, team-management, stakeholder-influence and cross-functionalcollaboration skills. Commercial acumen, business orientation, ability to work in a fast-paced retailenvironment. Proficiency in relevant tools (Excel/Power BI/Tableau, ERP/merchandising systems)and good knowledge of retail KPIs.Key Performance Indicators (KPIs) Sales growth of category group (vs prior year / budget) Gross margin / contribution margin improvement Inventory turnover and sell-through rate Stock-outs / availability for key SKUs Market share within category (region/channel) Number of new products launched / SKU rationalisation achieved Vendor performance (promotional support, terms improvement) Team performance (targets met by category managers/analysts) Omnichannel fulfilment and channel mix growth (online vs offline) Customer-centric metrics (e.g., category NPS, customer satisfaction for that categoryif tracked)

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