Manager - Meta Ads (Facebook & Instagram)

Role OverviewThe Manager – Meta Ads will lead strategy, execution, optimization, and performance delivery across Facebook & Instagram advertising for Auburn’s key clients. This role requires deep expertise in Meta’s advertising ecosystem, strong data interpretation skills, and the ability to drive large-scale performance campaigns with efficiency and precision.The ideal candidate will be responsible for leading client strategy, managing high-budget portfolios, mentoring junior team members, and ensuring flawless delivery across all Meta campaigns. They must be proactive, analytical, creative, and capable of owning performance outcomes end-to-end.Key Responsibilities1. Strategy Leadership & Planning- Develop advanced Meta Ads strategies spanning the full marketing funnel — awareness, consideration, and conversion. - Build media plans, forecasting models, and scaling frameworks for high-growth clients. - Conduct deep audience research, competitor analysis, and strategic segmentation. - Work closely with data teams to leverage analytics for sharper targeting and improved campaign logic.2. Campaign Execution & Oversight- Lead end-to-end execution of campaigns using Meta Ads Manager and Business Manager. - Guide the team in creating and testing ad creatives, messaging variations, and experiment structures. - Ensure pixel, custom events, and GTM tracking are set up and functioning flawlessly. - Maintain campaign hygiene, structure, and governance standards across all client accounts.3. Performance Optimization & Scaling- Own daily, weekly, and monthly campaign optimization to achieve target CPA, ROAS, and revenue milestones. - Design and implement structured A/B tests across creatives, audiences, and landing experiences. - Scale winning campaigns while maintaining profitability and operational efficiency. - Diagnose performance fluctuations quickly and implement solutions proactively.4. Reporting, Insights & Client Communication- Deliver comprehensive performance reports with actionable insights and strategic recommendations. - Present findings to clients and internal leadership with clarity and confidence. - Develop dashboards and performance snapshots using Excel, Sheets, Looker Studio, or other tools. - Guide clients on best practices, expected outcomes, and long-term growth planning.5. Team Management & Collaboration- Mentor, train, and support junior analysts/executives working on Meta campaigns. - Collaborate with creative teams for better ad concepts, messaging, and experiments. - Work with tech and analytics teams to ensure advanced tracking and attribution setups. - Coordinate closely with the Head of Performance Marketing on strategy, pipeline, and innovation.Requirements- Bachelor’s degree in Marketing, Advertising, Business, or similar. - Minimum 5–7 years of experience managing Meta Ads campaigns (agency background strongly preferred). - Proven track record of delivering high-ROI campaigns at scale. - Expertise in Meta Ads Manager, Business Manager, Meta Pixel, Custom Events, and GTM. - Hands-on experience in designing, testing, and scaling creative and audience experiments. - Strong analytical mindset with proficiency in Excel (pivot tables, formulas) and PowerPoint/reporting decks. - Excellent communication, leadership, and stakeholder management skills. - Mandatory: Experience managing large-scale budgets of ₹1 crore+ / month for E-commerce, D2C, or App-based clients.Preferred Qualities- Strategic thinker with an innovation-focused mindset. - Strong leadership presence and ability to own outcomes independently. - High sense of accountability and performance-driven approach. - Ability to thrive in a fast-paced, dynamic agency environment.

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