Category Head AMC

Eureka Forbes is looking to hire a strategic, analytical, and results-driven Category Head – AMC Sales to own and drive the growth of our Annual Maintenance Contract (AMC) business. This role will be responsible for leading end-to-end category planning, sales performance management, pricing, customer lifecycle campaigns, ensuring revenue growth and customer retention.Key Responsibilities:- Revenue: Manage the AMC category Revenue across channels. - Sales Strategy & Planning: Develop and execute AMC sales strategies (renewals + new sales) across channels – D2C and partner-driven. - Pricing & Packaging: Define pricing strategies, create bundled offerings, and design promotions to drive conversions and upsell. - Consumer Insights: Leverage data and customer feedback to identify barriers, unmet needs, and opportunities for growth within the AMC lifecycle. - Campaign Management: Design and execute targeted marketing & sales campaigns to drive AMC conversions, renewals, and upgrades. - Channel Management: Work closely with internal sales teams, service partners, call centers, and digital marketing to ensure consistent messaging and delivery. - Performance Monitoring: Set and track KPIs, generate regular MIS reports, and drive course corrections as needed. - Cross-Functional Collaboration: Liaise with Service Ops, Product, CRM, Digital, and Finance teams to deliver seamless execution and customer experience. - Technology Enablement: Partner with product and tech teams to automate and digitize AMC journeys (sales and renewals).Qualifications & Experience:- MBA from a Tier-1 institute - Prior experience in category management/revenue-facing/consulting roles - 7-8 years of experience in category management/revenue-facing/consulting roles - Strong commercial acumen and customer-first thinking - Excellent analytical skills with comfort in working with large datasets and dashboards - Ability to thrive in a fast-paced, execution-driven environment - Strong stakeholder management and communication skills

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