Media Buying lead

We are looking for an experiencedMedia Buying Leadwith hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.Key Responsibilities: Plan, develop, and executedigital media campaigns that deliver measurable business outcomes. Manage end-to-end campaign executionacross Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting. Maintain high-quality client servicingby providing timely campaign updates, post-campaign analysis, and actionable insights. Identify and target the right audiencethrough segmentation, behavioral targeting, and persona development. Analyze performance datato optimize campaigns for higher ROI and efficiency. Manage media budgetsacross platforms to maximize returns while staying within client constraints. Test and implementnew strategies, creatives, and bidding approaches to improve performance. Prepare and deliver campaign reportsto internal stakeholders and clients, highlighting key insights and learnings. Stay currenton platform updates, industry trends, and digital marketing innovations. Mentor and guide junior team members , sharing platform knowledge and campaign best practices.Key Requirements: 4–6 years of experience in performance marketing or media buying. Proven hands-on experience withGoogle Ads, Meta Ads , andLinkedIn Ads . Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization. Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio. Experience in managing and scaling digital budgets effectively. Excellent communication and reporting skills. Team-oriented with a collaborative attitude and leadership potential.

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