BTL Execution Manager

Job Description:1. Campaign Strategy and Execution (On-Ground BTL Focus):● Campaign Management: Lead the planning, execution, and management of various localized BTL campaigns, including but not limited to: ○ Lift Branding ○ Gate Branding ○ Flea Market participation ○ Canopy Activities ○ Door-to-Door Sampling ○ Targeted WhatsApp Campaigns within RWA/Societies networks.● Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure flawless campaign deployment and adherence to operational standards.● Permissions and Negotiation: Proactively secure necessary permissions for executing activities within societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.● Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendorrelationships effectively.2. Operational Excellence and Time Management:● Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established deadlines.● Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails, WhatsApp) to ensure rapid response and timely dissemination of critical information.● Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,tracking key metrics, expenditure, and effectiveness for leadership review.3. Stakeholder Management and Communication:● Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needsof internal teams, external vendors, and RWA/Society administrators.● Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinateeffectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaignsupport.● Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,acting as the primary point of contact for resolving on-ground issues swiftly and professionally.● Communication Skills: Maintain excellent communication skills, both verbal and written, ensuringclear, professional, and persuasive interaction with all parties.4. Local Expertise and Network Building:● Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of the particular city.● Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy relationships with key RWA personnel and local influencers.● Language Fluency: Must speak the local language fluently to facilitate effective communication, negotiation, and rapport building within the community.● Local Residency: Must be currently residing in the same city to ensure immediate availability and deep local understanding.5. Ownership and Personal Attributes:● Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success, budget adherence, and team performance.● Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under pressure.● Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick decision-making, and adaptability in challenging field environments.Required Qualifications and Experience● years of experience in Business Development, Field Marketing, BTL Campaign Management, or related sales operations.● Proven experience managing small field teams and delivering measurable results in localized campaigns.● Mandatory residency within the designated city.● Fluency in the local regional language is mandatory.● High proficiency in Microsoft Excel for data analysis and dashboard creation.● Demonstrated negotiation and conflict resolution skills.Success MetricsSuccess in this role will be measured by:● Timely and successful execution of all assigned BTL campaigns.● Effectiveness of negotiation in securing permissions and optimizing vendor costs.● Quality of dashboards and reporting provided.● Positive feedback regarding stakeholder and RWA relationship management.● Overall productivity and engagement of the field team.

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