Demand Generation - Sr Manager

Asia Pacific Field Senior Marketing Manager Mumbai-based (but supporting the APAC region)Job SummaryThe Field Marketing Senior Manager leads the development and execution of regional, country, and account-based marketing programs that drive demand, pipeline growth, and client engagements. This role requires a strategic, full-stack B2B marketer with strong problem-solving skills and experience across integrated marketing channels, including digital, field, and events marketing.Job DescriptionThe APAC Field Marketing Senior Manager is responsible for building market awareness and driving demand for FICO’s technology solutions across key industries and markets in the region. The role develops and executes regional, country, and account-based marketing programs that generate qualified pipeline and strengthen FICO’s market presence through integrated campaigns, events, and targeted, strategic content plans. Working closely with the Sales organization, this role ensures strong alignment between marketing initiatives and sales priorities, including demand generation, lead development, and SDR enablement. Success in this role requires a strong understanding of FICO’s brand positioning, product’s value propositions, and evolving customer challenges, as well as the ability to translate these insights into effective marketing strategies that drive measurable business outcomes.Key Accountabilities and ResponsibilitiesGain a deep understanding of FICO’s target audience, market solutions, and business modelsDevelop end-to-end campaign strategies, content plans, multi-channel engagement, and event programs that are aligned with the region’s priorities, sales motions, and revenue goalsCreate holistic marketing plans to support India’s growth targets and generate the required leads or account engagements for sustained pipeline growth Define and build the campaign’s target audience. Perform database gap analysis and identify the required actions/tactics to close the gap (if any)Write compelling, insight-driven narratives/copy and campaign messaging tailored to personas, verticals, and buying stages to improve engagement and conversionEstablish strong internal stakeholder relationships – especially with the India Sales teamDrive cross-functional collaboration (sales, marketing, subject matter experts) to produce powerful event agendas, thought leadership pieces, or in rolling out other marketing initiativesCollaborate with Sales and Sales Development Representatives (SDRs) on prospecting or in progressing leads, including jointly defining the strategy and enablement materials requiredExecute the marketing plans, while effectively collaborating with the central/specialized marketing teams to deliver the activities and tacticsMonitor campaign performance against goals. Continuously optimize mix of channels, copy, segmentation, etc. Proactively identify performance issues (if any) and propose solutionsIdentify and secure strategic vendors and partnerships – such as working with associations, industry partners, regulators, third-party speaking roles, etcResearch and evaluate the latest marketing trends, innovations, and alternative methods that can improve outcomes or accelerate our successManage and optimize the use of the allocated marketing budgetSkills & Experience RequirementsStrong B2B marketing competencies: Hands-on experience in B2B marketing and a proven track record in using various channels to roll out campaigns. Experience in a software or technology environment is preferredFast and agile learner: Capable of quickly learning and understanding FICO products, processes, internal matrix organization, client challenges—and able to apply these learnings to building marketing plansProven collaborative skills: Can clearly demonstrate alignment and collaboration with the Sales organization, as well as effective working relationships with internal stakeholders to pursue marketing strategies and plansCommunication skills: Comfortable in presenting projects and results. Can communicate or visualize complex ideas for others to understand. Proactively reaches out to colleagues / stakeholders to provide status, flag issues, or socialize marketing activities and resultsAnalytical and critical thinking: Aptitude for assessing situations to identify obstacles and opportunities that can impact performance and deliverables Independent and solutions-oriented: Demonstrated success in dealing with ambiguity, resourceful, knows how to overcome barriers, proactively finds solutions to problemsAttention to detail: Precise with accuracy, quality of work, documentation, and step-by-step processProject management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment, without losing track of timelinesBehaviours:Believes and thrives in a high-performance culturePassionate – Driven and committed to exceeding goals, with energy that inspires othersCurious – Has a passion for continuous learning and improvement Accountable – Gets things done, takes ownership, and is committed to making things happenTeam player – Think and act for the greater good and accept collective responsibilityCourageous – Does the right thing, in the right way for the right reasons; Takes calculated risksCustomer-centric – Understands the customers and has customers at the heart of what they doFocused – Ability to keep going in the face of adversityAdaptable and can quickly change course when required

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