Vice President - CVM Planning & Insights

Head - CVM Planning & InsightsFunction / Department MarketingLocation - MumbaiJob PurposeDeliver Prepaid Business, RevenuesKey Result Areas/AccountabilitiesBusiness Planning – Strategy, Pricing, Segmentation, CVM Roadmap• Drive CVM strategy for Base and Revenue management to achieve industry leading ARPU, Churn control, Base net additions, Data users• Achieve Customer Paying Revenue (CPR) Budget• Lead Pricing interventions to preimmunize the core based on customer elasticity and geography segmentation.• Increase Non-Telco revenue contribution as per target and industry benchmarks – upselling OTT, Vouchers, Financial Services• Create Customer Segments based on Age, Urban/ Rural, NCCS A/B/C/D/E spend categories and other psychographics (Gamers, Housewives, Gig Workers, etc.)• Build a Loyalty Program for Prepaid customers with earn and burn engines including Telco + Non-Telco spend.• Unlock B2C AI use cases for customer cohorts - Students, Professionals, etc. including regional voice support.Campaign Operations – Governance, Measurement, Automation• Govern CVM campaigns to achieve business objectives• Evaluate performance – Test/ Control, Before/ After, A/ B Tests• Mange the ‘Pilot – Result – Scale up’ loop• Automate execution and reporting through existing and new Platforms• Ensure BI data validation, data sanity check & governance• Partner with Big Data team to deliver Supervised Analytics Models on Price Elasticity, Churn, NBA and other Business KPIs.• Increase Digital Adoption (DAU/ MAU) through App exclusive• Develop Digital CVM capability – SEO, Social, EDM, App Push, App Assets, Micro-sites, etc. Analytics and Insights – Management Reports, Business Insights• Own the Weekly Revenue Meeting Deck for Management• Provide regular Business Insights with deep dives on Product, Circle, Usage, Lifecycle indices• Lead Customer Dipsticks with google surveys, tele-calling, market visit reports, etc.• Manage weekly/ monthly cadence with Circle Marketing Teams Team Management• Develop/ mentor team to create a sense of belonging and alignment to organizational objectives • Create and clearly communicate SMART (Specific, Measurable, Achievable, Relevant) KPIs.Core Competencies, Knowledge, Experience Behavioral attributes:• Strategic Leadership skills• Analytical and collaborative skills• Strong communication and influencing skills• Process and detail orientation• Managing complex and ambiguous situations• Excellent team management skills.Must have technical / professional qualifications :• MBA. Telecom experience preferred.• 15+ years in Product Management & Product Marketing• Domain: Strategy/ Portfolio management/ Pricing/ CVM role in Telecom• Understanding of Consumer and Markets

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