AVP- SEO

AVP – SEO & LLM RevenueLocation: MumbaiExperience: 10–15+ yearsAbout Us: Traya is a direct-to -consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus. Our Vision: Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients. The Founders: Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.Responsibilities Organic Revenue OwnershipOwn revenue, leads and conversion from Search, AI platforms and organic referralsBuild forecasting and ROI models for organic growthDrive SEO as a core revenue channelAEO & LLM VisibilityDrive Traya’s presence inside ChatGPT, Perplexity, Gemini and AI OverviewsIncrease brand mentions, citations and referral traffic from LLMsShape schema, knowledge graphs and structured content for AI discoveryProduct-Led SEOEmbed SEO and AEO into product, UX and CMS decisionsWork with engineering to ensure platforms are search- and AI-friendlyEnsure discovery is built into every user flowLarge-Scale SEO SystemsBuild and scale city pages, clinics, root-cause journeys and programmatic contentOwn site architecture, internal linking and content frameworksDrive platform-level SEO, not just page-level optimisationsMulti-Channel Organic EcosystemIntegrate Search, AI discovery, ASO, content platforms, Reddit and QuoraEnsure all organic channels reinforce each otherMaximise total organic visibility across the web and AISEO Org & DeliveryOwn hiring, vendors, output quality and execution speedKeep delivery aligned to revenue and growth goalsC-Suite CommunicationTranslate SEO and AEO into clear business impactInfluence product and growth roadmapsRequirements10+ years of SEO, organic growth or search-led revenue experienceHas led websites with 100,000+ or 1M+ monthly organic sessionsStrong product-led SEO background (only Agency background will not work)Experience with:Large-scale and enterprise SEOProgrammatic SEOCRO-led organic funnelsComfortable working with C-suite, product and engineeringStrong understanding of AEO, LLMs and AI-driven discoveryClear communicator who can operate in fast, high-ownership environmentsTraya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local law

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