Senior Manager - SEO

Senior Manager - Organic GrowthThe RoleYou’ll be the execution powerhouse behind our organic growth flywheel - leading SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content ops, and online reputation efforts. You’ll help scale these initiatives into a structured, high-output, high-accountability engine that delivers real results.This role needs someone who thinks in systems, communicates with precision, and leads with judgment. Your Core ResponsibilitiesLead weekly execution across SEO (on-page, off-page, tech) and AEO (ChatGPT, Perplexity, AI Overviews)Manage a team of SEO specialists, content writers, and ORB (Online Reputation Building) executives - hire, train, review, and retainHandle external agencies for backlinks, content ops, and other strategic deliverables - ensuring quality, timelines, and ROIMonitor and act on brand sentiment across search, forums, and AI-generated content - proactively address ORB challengesRun regular experiments across SERP, LLMs, and non-traditional discovery platforms to keep Traya ahead of the curveCatch issues early - whether it's traffic drops, tracking failures, or GTM misfiresOversee content and backlink building operations, along with building PR narrativesCreate and maintain dashboards, trackers, SOPs, and weekly review formatsWork cross-functionally with tech, design, brand, and product to unblock dependenciesCommunicate clearly and proactively - with updates, decks, and fast escalation where requiredWho You Are10+ years of organic growth experience with a solid SEO foundationProven track record of scaling SEO-led revenue (not just traffic or rankings)Solid working knowledge of AEO, Digital PR, and traditional search Preferably worked brand-side or with product-led orgsStrong team builder - you’ve hired, coached, and scaled performanceUnderstanding of Organic Social, primarily Instagram and YouTubeExcellent communicator - written, verbal, and cross-team clarityBonus PointsHealth-tech, D2C, or wellness sector experienceExposure to AI content workflows - GPTs, Perplexity, BigQueryStrong POV on the evolution of discovery in an AI-first world

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