Senior Manager - SEO

About the RoleWe are looking for an experienced Senior Manager – SEO who combines deep expertise in technical, on-page and off-page SEO with hands-on experience in AI-driven SEO practices, including generation, optimisation, automation, and predictive analytics. This role will lead our SEO strategy, manage cross-functional initiatives, and drive scalable organic growth using both traditional and next-gen AI tools.Key ResponsibilitiesStrategic & Leadership- Develop and own the end-to-end SEO strategy to drive sustainable organic growth across all web properties. - Lead a team of SEO specialists, content strategists and external partners; ensure continuous upskilling (especially around AI SEO). - Collaborate with product, tech, content, design, and analytics teams to align SEO initiatives with business goals.Technical SEO- Conduct detailed technical audits and implement enhancements around site architecture, crawlability, indexing, core web vitals, sitemaps, and schema markup. - Work closely with engineering teams to resolve technical SEO issues and deploy scalable improvements. - Oversee regular SEO hygiene including log file analysis, URL optimisation, redirects, and canonicalisation.Content Optimisation & AI SEO- Use AI tools (ChatGPT, Gemini, Claude, Jasper, Surfer, NeuronWriter, etc.) to: - Generate keyword clusters - Create SEO content briefs - Scale content optimisation - Develop topic maps and semantic models - Implement AI-powered internal linking, SERP feature optimisation, and entity-based content strategies.Analytics & Performance- Own end-to-end reporting using GA4, Google Search Console, Looker/Data Studio, and other analytics platforms. - Monitor traffic, rankings, crawl stats, and conversions; identify root causes behind fluctuations. - Run A/B tests and evaluate impact of SEO initiatives using data-driven experimentation frameworks. - Use AI-driven predictive tools to forecast traffic and identify emerging keyword opportunities.Off-Page & Authority Building- Oversee high-quality link-building partnerships, content syndication and digital PR initiatives. - Use AI-assisted tools for prospecting, outreach automation and tracking domain authority improvements.AI & Automation Initiatives- Evaluate and implement AI-based SEO automation tools for auditing, content optimisation, competitive research, and reporting. - Build workflows that integrate AI into SEO processes without compromising quality or compliance. - Stay updated on search algorithm changes, SGE (Search Generative Experience), and advancements in AI-assisted search.Required Skills & Qualifications- 6–9 years of SEO experience with proven results in driving organic growth. - At least 1–2 years of hands-on experience using AI-driven SEO tools or workflows. - Strong understanding of search algorithms, ranking factors, SGE, semantic search, and content structures. - Expertise in technical SEO tools: Screaming Frog, Ahrefs, SEMrush, GSC, GA4, DeepCrawl, etc. - Strong analytical and problem-solving skills; ability to translate data into strategy. - Experience managing SEO teams and cross-functional stakeholders. - Excellent communication and documentation skills.

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