Senior Manager - SEO

About the RoleWe are looking for an experienced Senior Manager – SEO who combines deep expertise in technical, on-page and off-page SEO with hands-on experience in AI-driven SEO practices, including generation, optimisation, automation, and predictive analytics. This role will lead our SEO strategy, manage cross-functional initiatives, and drive scalable organic growth using both traditional and next-gen AI tools.Key ResponsibilitiesStrategic & LeadershipDevelop and own the end-to-end SEO strategy to drive sustainable organic growth across all web properties.Lead a team of SEO specialists, content strategists and external partners; ensure continuous upskilling (especially around AI SEO).Collaborate with product, tech, content, design, and analytics teams to align SEO initiatives with business goals.Technical SEOConduct detailed technical audits and implement enhancements around site architecture, crawlability, indexing, core web vitals, sitemaps, and schema markup.Work closely with engineering teams to resolve technical SEO issues and deploy scalable improvements.Oversee regular SEO hygiene including log file analysis, URL optimisation, redirects, and canonicalisation.Content Optimisation & AI SEOUse AI tools (ChatGPT, Gemini, Claude, Jasper, Surfer, NeuronWriter, etc.) to:Generate keyword clustersCreate SEO content briefsScale content optimisationDevelop topic maps and semantic modelsImplement AI-powered internal linking, SERP feature optimisation, and entity-based content strategies.Analytics & PerformanceOwn end-to-end reporting using GA4, Google Search Console, Looker/Data Studio, and other analytics platforms.Monitor traffic, rankings, crawl stats, and conversions; identify root causes behind fluctuations.Run A/B tests and evaluate impact of SEO initiatives using data-driven experimentation frameworks.Use AI-driven predictive tools to forecast traffic and identify emerging keyword opportunities.Off-Page & Authority BuildingOversee high-quality link-building partnerships, content syndication and digital PR initiatives.Use AI-assisted tools for prospecting, outreach automation and tracking domain authority improvements.AI & Automation InitiativesEvaluate and implement AI-based SEO automation tools for auditing, content optimisation, competitive research, and reporting.Build workflows that integrate AI into SEO processes without compromising quality or compliance.Stay updated on search algorithm changes, SGE (Search Generative Experience), and advancements in AI-assisted search.Required Skills & Qualifications6–9 years of SEO experience with proven results in driving organic growth.At least 1–2 years of hands-on experience using AI-driven SEO tools or workflows.Strong understanding of search algorithms, ranking factors, SGE, semantic search, and content structures.Expertise in technical SEO tools: Screaming Frog, Ahrefs, SEMrush, GSC, GA4, DeepCrawl, etc.Strong analytical and problem-solving skills; ability to translate data into strategy.Experience managing SEO teams and cross-functional stakeholders.Excellent communication and documentation skills.

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