Subscription Revenue & Monetization Manager

Key Responsibilities- Own and deliver subscription revenue targets for Moneycontrol Pro and Super Pro, ensuring consistent month-on-month and annual growth. - Develop and execute the end-to-end subscription strategy, including acquisition, pricing, packaging, upsell/cross-sell, and new revenue lines to expand the subscription P&L. - Identify and build new innovative revenue lines by leveraging new product features, content formats, partnerships, B2B deals and identify and execute new monetization models. - Collaborate closely with Product, Growth, Marketing and Technology teams to plan, optimize, and scale marketing and product-led acquisition funnels. - Drive performance marketing and lifecycle marketing, including segmentation, onboarding journeys, win-back flows, upgrade nudges, and personalized communication. - Monitor subscription metrics deeply—conversion rates, churn, retention rate, plan cohorts specific plan, acquisition costs—and take data-driven decisions to improve subscriber base and drive subscription P&L. - Lead retention strategy for Pro and Super Pro, focusing on improving customer stickiness through differentiated content, engagement initiatives, and personalized experiences. - Plan and execute online and offline events, webinars, masterclasses, and expert sessions aimed at acquisition, retention, and incremental revenue generation. - Stay ahead of industry shifts, understanding evolving consumer behavior, subscription trends, and competitive landscape to adapt strategy proactively. - Create pricing and promotional strategies backed by data and experimentation to maximize LTV and reduce churn without diluting brand value. - Own end-to-end subscriber experience, ensuring friction-free onboarding, renewals, payments, and customer support processes. - Work with Analytics and Finance teams to track P&L performance, forecast growth, and report business insights to leadershipKey Skills- 5+ years of experience in subscription businesses, digital revenue management, growth roles, or related domains. - Strong understanding of subscription metrics such as CAC, LTV, churn, ARPU, conversion funnels, and cohort analysis. - Proven experience in driving revenue growth through acquisition, retention, upsell, and pricing strategies. - Ability to conceptualize and execute revenue-generating initiatives, including events, partnerships, and product-led monetization. - Hands-on experience with performance marketing, CRM, and lifecycle management tools - Data-driven decision making, with strong analytical and problem-solving skills; ability to translate insights into actionable strategies. - Experience working cross-functionally with Product, Marketing, Editorial, Technology, and Analytics teams. - Strong stakeholder management and communication skills, with experience presenting to senior leadership. - Comfortable working in fast-paced, target-driven environments and managing end-to-end ownership of revenue goals. - Exposure to pricing, packaging, experimentation (A/B testing) and understanding consumer behavior trends. - Demonstrated ability to scale subscription or digital businesses, preferably in media, fintech, or consumer tech.

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