Paid Media Executive(Search)

Designation – Paid Media ExecutiveExperience: 2+ years (Agency Experience)Location : Mumbai (Preferable local candidates)Preferably from E-Commerce IndustryKey ResponsibilitiesCampaign Execution & Management- Assist in setting up, monitoring, and optimizing search campaigns across Google Ads, Bing Ads, and other search platforms. - Implement keyword strategies, ad copy creation, extensions, bidding adjustments, and A/B tests. - Ensure campaigns go live with accurate tracking, budgets, and targeting settings. - Maintain hygiene checks—negative keywords, search query analysis, ad disapprovals, and bid updates.Performance Monitoring & Optimization- Track daily campaign performance across KPIs such as CTR, CPC, CPA, ROAS, conversions, and quality score. - Identify trends, insights, and optimization opportunities to improve efficiency and scale. - Execute bid management strategies and pacing plans to meet monthly targets.Analytics & Reporting- Prepare weekly and monthly performance reports with insights, learnings, and recommendations. - Work closely with internal stakeholders to communicate performance and ensure alignment on KPIs. - Use tools like Google Analytics, Data Studio, and platform dashboards for analysis.

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