Youtube and Social Media Operations Leader

Yoboho produces content across a wide range of formats, including:Preschool & nursery rhymes (HooplaKidz, Teehee Town, All Babies Channel)Next-gen viral animation IPs and digital storytelling brands ( Dumbly Deep ) and Kawaii style digital contentFactual, food, lifestyle and entertainment formats ( Deli Wow and Orbit - Beyond the Blue )It is essential that the candidate start up mindset, entrepreneurial and can totally relate to the kawaii” space: To further add to this - Awkward or funny everyday situations — especiallyrelatable visual animated narrative.We want to grow our on pages across TikTok, Instagram Reels, YouTube, Giphy and Facebook.A few pages that you should look for before applying - Hooplakidz, Lab360, Dumbly Deep, Pop teen Toons.Role OverviewThis leader will be responsible for scaling Yoboho’s digital presence globally acrossYouTube, Shorts, Instagram, TikTok, Facebook, and emerging platforms .The role combinescontent strategy, channel growth, analytics, operational excellence, team leadership, and monetizationto build the next chapter of Yoboho’s high-impact content universe.Key Responsibilities1. Platform & Content Strategy Lead 360° growth strategy for YouTube and social platforms across Yoboho’s content verticalsShape platform-specific strategies for preschool, animation, meme, kawaii, food, and factual contentDrive IP-first thinking to build scalable global digital content brands2. Audience & Channel Growth Scale subscribers, watch time, retention, engagement and cross-platform audiencesLead experimentation on thumbnails, formats, hooks, trends, posting cadence and retention tacticsLeverage data to optimize global audience penetration and local content scaling3. Content Operations & Execution Oversee content pipeline, production calendar, publishing workflows, and quality benchmarksWork with creative, animation, production, design, and editorial teams to scale output efficientlyMaintain strong guardrails for brand voice, content standardization, and IP development4. Monetization & Business Expansion Drive revenue through AdSense, partnerships, licensing, merchandise, affiliates, and platform monetization featuresSupport business development for content IP expansion, licensing, and revenue diversificationExplore new digital formats, platforms, and emerging content monetization models5. Team Leadership & Culture Build, mentor, and lead a cross-functional team of creators, editors, analysts, content managers and strategistsImplement fast, clear, scalable workflows with strong ownership and accountabilityFoster a start-up mindset focused on speed, innovation and experimentation6. Community & Brand Positioning Develop engagement strategies that strengthen fandom, repeat viewership and community loveManage audience sentiment, loyalty building and long-term IP affinityRequired Skills & Experience 6+ years inYouTube growth, social media strategy, content operations, or digital media leadershipExperience scaling channels to1M+ subscribers or 1B+ annual views (preferred)Strong knowledge of YouTube & social algorithms, analytics, retention strategies, and content funnelsBackground in kids, animation, memes, or digital-first entertainment content is a plusComfort leading large content portfolios and high-volume publishing environmentsEntrepreneurial mindset with bias for action, speed and innovationPreferred Traits Excited to build digital IP and viral content franchisesHands-on leadership with a creator-first mindsetData-driven yet creatively instinctiveComfortable operating in fast-moving, results-oriented environmentsKPIs & Success Metrics Subscriber growth, monthly viewership, and audience retentionEngagement, CTR, shares, and content viralityMonetization growth and revenue diversificationOperational efficiency and publishing scaleGlobal audience expansion and IP tractionWork Environment Fast-moving, creative, entrepreneurial, future-focused digital media cultureBased inMumbai , working with global audiences and cross-platform digital ecosystemsCompany OverviewYoboho (YoBoHo New Media Pvt. Ltd.) is a global digital media company headquartered in Mumbai, India, specializing in creating, distributing and licensing digital-first original content in the kids & family entertainment space.Founded in 2008, Yoboho identified the early potential of YouTube and became one of the pioneers in producing digital content for children. Today, the company has built a massive global footprint with 150+ owned and operated YouTube channels, reaching 200M+ unique viewers every month worldwide and over 1.5 billion views a month.In May 2025, Yoboho was acquired by Visional Pop, and is now building a nimble, high-energy creative powerhouse designed to launch the next wave of viral animated and youth-first digital brands. We are looking for a Social Media & YouTube Operations Leader who is entrepreneurial, future-focused and ready to operate like a founder within a fast-scaling digital media ecosystem.

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