Product Manager - Dermatology

Position Title - Product Manager - DermatologyDivision - MarketingReports To - Group Product ManagerSupervises - NonePURPOSE OF POSITION:The Brand Manager for the assigned brand in India is a highly strategic role. You will be the P&L owner of the brand's marketing strategy and execution, responsible for building brands equity among Indian dermatologists and simultaneously driving commercial success. This role requires a blend of scientific acumen, strategic planning, and commercial agility to effectively market clinical-grade products to both Health Care Professionals (HCPs) and the end consumer. The ultimate goal is to establish the assigned brand as a leading expert brand in specified dermatological conditions within the Indian market.MAJOR ACCOUNTABILITIES:A. Healthcare Professional (HCP) Engagement & Scientific Marketing (Rx Focus)- KOL Management: Develop and nurture relationships with Key Opinion Leaders (KOLs) and high-prescribing Dermatologists. Drive scientific advocacy and integrate KOL insights into brand strategy. - Medical Communication: Develop scientifically rigorous and regulatory-compliant promotional materials (Visual Aids, LBLs, Samples) targeted at Dermatologists, ensuring alignment with brand guidelines. - Medical Education: Plan and execute scientific events, Continuing Medical Education (CME) programs, Advisory Boards and participate in national and regional Dermatology conferences (e.g., DERMACON). - Field Force Training: Conduct product and disease-area training for the Sales and Medical Representatives, ensuring high-quality scientific detailing and effective objection handling.B. Brand Strategy, Planning, and P&L- Annual Operating Plan (AOP): Develop and own the annual brand plan including sales forecasts, marketing budgets (A&M), strategic priorities and new product launch roadmaps. - Budget Management: Effectively allocate and monitor the marketing budget across scientific, digital and trade channels to maximize brand growth and profitability. - Execution: Rx strategy and execution with HCP's and productivity, new launch success and trials in HCPs. - Collaboration: Act as the primary point of contact for the key brand partners, collaborating on strategic goals and ensuring a cohesive approach to brand development.- C. Financial Management:Own and drive the achievement of sales targets and key business objectives for the brand portfolio. - Plan, budget, and obtain approval for all marketing activities, ensuring a high return on investment (ROI). - Monitor and control promotional expenses to maximize the utilization of available resources.D. Sales, Cross-Functional Collaboration and Agency Management:- Partner with the sales team to ensure consistent and compelling brand messaging is delivered in the field. - Develop and lead product training sessions and promotional campaigns for the sales force. - Collaborate with various cross-functional teams (including Supply Chain, Finance and Business Intelligence) to ensure a seamless product launch process and overall business efficiency. - Maintain and nurture relationships with key opinion leaders (KOLs) to support brand objectives. Meet HCPs regularly - Ensure partner agencies are fully aligned to brand plans and working towards delivering the business objectives for the year - Drive the product launch process, from initial strategy and planning to sales force training and post-launch performance analysis. - Develop new approaches and creative promotional campaigns to enhance product visibility and appeal.SKILLS AND COMPETENCIESA. Professional Skills & Experience- Derma Expertise: experience in the dermatology or derma-cosmetic segment in India is preferred - Project Management: Demonstrated ability to manage complex projects, from developing to execution of a scientific message - Agency Management: Experience in briefing and managing creative, digital, and media agencies - Strategic Marketing and Portfolio Planning - Strategically designs marketing plans that convey a compelling vision and ambition for brands and portfolios, sets ambitious goals, and makes strategic decisions about where to play and how to win. - Focuses on levers that will drive growth, position our brands in a unique, clear, and compelling manner. Develops a portfolio strategy to grow our business in assigned therapeutic areas and maximize the brand throughout its lifecycle - Possesses an in-depth understanding of the customer journey, their needs and preferences and puts the customer at the centre of our strategy.B. Behavioural Competencies- Scientific Acumen: Ability to quickly grasp complex scientific and clinical data and translate it into clear, compliant marketing communication. - Strategic Agility: Capable of switching rapidly between the scientific mindset for a doctor audience and the commercial mindset for a consumer/retail audience. - Influence & Collaboration: Excellent communication, presentation, and negotiation skills to influence internal stakeholders (Sales, Medical, Finance) and external partners (agencies, others as applicable) - Ownership & Drive: A self-starter with a high level of accountability, resilience, and a passion for building brands from the ground up in a competitive market. - Entrepreneurial Mindset: Comfortable operating with autonomy and driving results in a fast-paced, high-growth environment. - Manages proactively the relationship between sales and investments to maximize top-line and bottom-line performance for assigned brands/portfolios. - Maximizes sales and margins by managing all financial levers and resource allocation across brands and portfolios in a timely manner.Qualifications and Experience- Graduate in pharmacy or science with a post-graduation in management. - 3 to 4 years of proven experience in product management within the pharmaceutical industry. - Experience within a multinational corporation (MNC) is preferred, a background in Dermatology is a strong plus. - Experience of handling partner brands/partner relationships is preferred.Interested candidates may share their resume at dia@ along with details like Current CTC (Fixed + Variable), Expected CTC, Notice Period, Total Experience & Relevant Experience.

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