Product Strategy and Market Intelligence

Roles and Responsibilities: 1. Strategic Product Planning & Positioning • Define and refine product strategies aligned with organizational growth goals and market realities. • Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation. • Position each product uniquely within its sub-market to ensure strong customer resonance and absorption. 2. Pricing Strategy & Commercial Intelligence • Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception. • Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies. • Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness. 3. Market Research & Competitive Analysis • Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns. • Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies. • Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair. 4. Brand Positioning & Communication Strategy • Translate insights into compelling brand narratives and product communication themes. • Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints. • Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers. 5. Customer Segmentation & Behavioural Insights • Define and segment customer personas for each product typology and price band. • Map buyer journeys, triggers, and barriers to optimize communication and sales strategies. • Use data-driven insights to personalize customer engagement and elevate customer experience. 6. Business Analytics & Performance Review • Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics. • Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies. • Act as a bridge between data and decision-making—translating analytics into actionable business moves. 7. Strategic Advisory & Cross-Functional Collaboration • Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution. • Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach. • Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.

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