Program Manager -Investments Analytics & Campaigns

Job title: Program Manager (Investments Analytics & Campaigns)Location: Mumbai OfficeBU/Function : Consumer & Affluent Banking (Investments)Reports to: Senior ManagementRole DetailsCampaign management & Investment analytics have become key growth drivers to build AUM via SIPs & engaging existing bank customers on various Investment products. If you have inquisitive mindset with great analytics & moderate digital marketing skills. Looking forward to tackle interesting business problems and make an impact, join us!Overall Job Description- Deliver on dash boards & analytical solutions pertaining to Investments at bank level (Affluent & Consumer banking) using advanced statistical methods, leveraging deep business understanding and analytical expertise. - Preparing analytical reports & sales+ Budget planning to the management team on Investments to devise campaigns & cross sell strategies (Investment products) - Designing end-to-end cross sell models on ETB customers through B2C & via channels - Work on critical business analysis to drive positive impact on channel performance, product offering, customer experience and sales. - Stay abreast of current business developments and coordination with key stakeholders like digital, product, campaign, MIS & marketing teams. - Successfully engage in multiple project initiatives simultaneously - Analytical solutions around (but not limited to): Cross sell, Forecasting, Propensity modelling, Segmentations, Campaign optimization.EDUCATIONEssential requirement:- Graduate / PG (Statistics/ Business Management/ Economics) - 5+ years of industry experience in the same field ( Banks/ AMCs/ Fintech/ Investments/ Brokerage houses)Preferred: Experience in to same field (Investments) & Tier I business schoolWORK EXPERIENCEEssential requirement: Excel, Power Point, Investment productsAny specific requirements- Strong analytical and quantitative problem-solving skills - Inquisitiveness and a desire for continuous self-improvement and development of new skills. - Knowledge and experience of Investment productsDesired Behavioral / Functional Traits- Excellent interpersonal skills - Good communication skills - Results orientated, committed and with strong sense of discipline

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