Growth Product Manager

Job Title: Growth Product Manager – SEO & Performance Marketing Location: Mumbai/ Bengaluru | Team: Product | Experience: 2–4 years At SolarSquare, we’re building digital-first journeys to power the solar adoption experience. We’re looking for a Growth Product Manager who will work at the intersection of product and marketing to unlock growth levers across SEO, tagging infrastructure, landing page performance, and paid campaign optimization. You’ll partner closely with our marketing and content teams to design scalable growth systems that move the needle on traffic, conversion, and efficiency. This is a highly cross-functional role requiring strong analytical thinking and product judgment. Objectives of this Role: ● Drive product-led growth initiatives to improve top-of-funnel traffic, lead generation, and cost-efficiency of paid channels. ● Build and scale SEO infrastructure, analytics pipelines, and experimentation frameworks in partnership with marketing. ● Own tagging, tracking, and attribution systems that power campaign performance measurement and optimization. ● Act as a thought partner to the marketing team to challenge ideas, prioritize efforts, and co-own growth targets. ● Use data to drive clarity in ambiguous situations, make sharp trade-offs on what to build next. Key Responsibilities: ● Work with marketing to define growth experiments and ship them through landing pages, web changes, or product tweaks. ● Own the SEO roadmap: technical improvements, CMS upgrades, schema, URL hygiene, canonical tagging, crawl optimization, etc. ● Collaborate with engineers and analysts to build tagging infrastructure and ensure accurate data capture via GA4, GTM, and pixel integrations. ● Prioritize and build systems for attribution (first-touch, last-touch, multi-touch) to help marketing measure ROI of campaigns accurately. ● Drive CRO experiments across lead forms, hero sections, CTAs, and content layouts; track impact on CVR and CPL. ● Work cross-functionally with design, content, and tech teams to launch and iterate on marketing microsites, landing pages, and lead gen flows. Skills and Qualifications: ● 2–4 years of experience in product management or growth roles, preferably in B2C or lead-gen businesses. ● Strong analytical ability to break down problems, measure impact, and drive data-backed decision-making. ● Thoughtful prioritizer — able to partner with stakeholders, challenge assumptions, and focus on what’s most impactful. ● Deep familiarity with SEO tools and GA4/GTM/tagging workflows. ● Strong understanding of web performance metrics, tracking infrastructure, and conversion funnels. ● Experience working closely with marketing teams to scale acquisition, optimize CPLs, and improve ROI. ● Comfort working with engineers, analysts, designers to ship fast experiments and scalable infra. Preferred Qualifications ● Prior experience in solar, D2C, real estate, or other high-involvement categories. ● Working knowledge of HTML/CSS, page speed optimization, and basic SQL. ● Exposure to programmatic SEO, dynamic page generation, or CMS customization.

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