Design Lead – Brand & Experience (Design-Led Transformation)

Role Title: Design Lead – Brand & Experience (Design-Led Transformation)Location: Mumbai (with collaboration across offices)Brand: : Leo, IndiaReporting to: CCORole Overview / PurposeThis role is a strategic capability shift for Leo, moving from campaign-led thinking to design-led brand building. The Design Lead will be responsible for embedding design as a core driver of creative output, building cohesive brand ecosystems, and enabling platform-native, scalable, and high-quality design solutions across marquee accounts.Key ResponsibilitiesStrategic / Functional Responsibilities· Drive the transition from campaign-based output to scalable design systems· Define and implement visual identity frameworks and brand ecosystems· Embed design thinking into the core creative process across brandsExecution / Delivery Responsibilities· Lead design across digital-first ecosystems (social, content, campaigns, platforms)· Ensure consistency, craft excellence, and scalability across outputs· Translate brand and creative strategy into compelling visual narrativesTeam / Leadership Responsibilities· Build, mentor, and scale a high-performing design team· Establish best practices, workflows, and design standards across offices· Foster a design-first culture within creative teamsStakeholder / Client Management· Partner with Creative, Strategy, and Business teams to shape ideas from the ground up· Act as a strategic design partner to senior clients, influencing brand decisionsRequirementsExperience· 10 to 15+ years in design, branding, or digital experience roles· Experience working on large, complex brands (FMCG, retail, tech, platforms)Skillset· Strong expertise in brand identity, design systems, and digital design.· Deep understanding of platform-native content and visual storytelling.· Proficiency in relevant design tools and workflows.Leadership / Behavioural Competencies· Strong creative and strategic thinking ability.· Ability to influence and collaborate across senior stakeholders.· High ownership, agility, and a future-forward mindset.

Apply Now