Creative Director

Job Role: Creative DirectorLocation: Mumbai (In-office)Experience: 8+ yearsIntroMost healthcare brands in India either sound the same, or play it so safe, no one remembers them. We don’t have that luxury.Truemeds is building a category most people don’t fully understand yet:branded substitute medicines, same effectiveness, far lower cost, about 51% less!We’ve already helped 1.1 crore people reduce their medicine bills by up to 51%.Backed by $85M (Accel, Peak XV), growing 3.6x in 2 years, and now pushing toward becoming a household name.But here’s the real problem: People don’t switch just because it’s cheaper. They switch when they trust it.That’s the job.We’re looking for a Creative Director who can build trust at scale, not just campaigns. Someone who can make India rethink how it buys medicines.Key ResponsibilitiesCreative Vision & StrategyDefine & execute a creative brand strategy, people remember, trust, and talk about & become a India’s household name as a wise choice to buy medicinesDefine and drive the creative direction and brand identity of TruemedsBuild a distinctive brand voice and visual language that resonates with Indian consumer, to turn a complex proposition into something so easy that your parents [Senior citizens] instantly understand itTranslate business problems into clear, high-impact creative directions across functions & channels, viz. Performance, CRM, Brand AwarenessCo-own the brand narrative + annual roadmap with the Brand LeadCampaign Ideation & ExecutionConceptualize and lead pan-India campaigns across ATL, BTL, and digital channelsOversee creation of brand films, ad films, and performance video & static creativesDrive storytelling from idea → script → shoot → final outputEnsure campaigns balance brand-building with measurable performance outcomesTest multiple creative narratives to drive brand messaging, core value proposition & create brand love for Truemeds, in tandem with the core brand strategyCreate & own the creative narrative across social media channels which is YT, IG & Linkedin — to execute the core social media strategyCo-own & plan the yearly brand & creative calendar with the Brand LeadThink & able to create highly impactful brand narratives with right agency & partnersPerformance & GrowthBuild a high performing creative engine & testing/ experimentation frameworks across Meta, Google & other performance channelsDrive high-volume output without killing qualityObsess over:HooksDrop-offsScroll-stopping momentsContinuously test and evolve formats, storytelling, and messagingTurn winning patterns into repeatable playbooksImprove hit rate, not just outputTeam Leadership & CollaborationBuild and lead a team that doesn’t need hand-holdingPush for better work — even when it’s uncomfortableWork directly with CXOs to align on big betsCollaborate deeply with marketing, product, and growthCreate systems that enable speed + sharp thinkingQuality & Brand ExcellenceSet a bar where “this is good enough” doesn’t existEnsure consistency across ads, product, and socialStay ahead of culture, content formats, and platform behaviorKill anything that feels generic, safe, or forgettableWhat Makes This Role ImpactfulYou’re not inheriting a legacy brand, you’re shaping oneYou’ll define how India understands “paying smarter for medicines”Your work will reach millions of householdsYou’ll influence trust, behavior, and revenueReal ownership. Real stakes. No passengers.Requirements8+ years in agency / brand / startup ecosystemsB2C or Healthcare E-Comm App experience is a plusStrong body of work that shows thinking, not just executionWork closely & manage agencies for day to day execution as well as own all cost & deliverable negotiationsExperience leading teams and big campaignsAbility to simplify complex ideas into mass communicationDeep understanding of consumer behavior + digital platformsSomeone who balances instinct with dataProven ability to experiment, iterate, and scale creativesInstitutionalise the smart use of AI, to drive faster experimentation cycles and speed up & improve creative outputGood to HaveYou’re a creator yourself (not just a reviewer)Experience in D2C / consumer internet / app businessesExposure to trust-heavy categories (health, fintech, etc.)Have built or scaled a brand from scratch or through hyper-growthComfortable using AI for ideation, scripting, and testingA Quick Reality CheckIf you’re looking for:Safe briefsPolished but predictable workOr just “doing campaigns”This role will frustrate you.If you want to:Build a brand people actually trustSolve a real behavioral problem at scaleCreate work that is both effective AND rememberedAnd love to experiment & failThen this is perfect for you!

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