Creative Director - BrandAesthetics

Hiring Post: Creative Director – Brand Aesthetics Location: Mumbai (Thane) Company: Vastramay Pvt LtdAbout the Role At Vastramay, we are building one of India’s fastest-growing ethnicwear brands with ₹100+ Cr annual revenue, strong marketplace leadership, and a rapidly growing D2C presence. We are investing heavily in elevating our visual identity and brand storytelling. We are looking for a Creative Director – Brand Aesthetics who will define and lead the visual language of the brand across every customer touchpoint. What You’ll Lead 1. Brand Visual Identity - Define and maintain the aesthetic language of the brand across website, marketplaces, social media, campaigns, and retail displays. - Ensure visual consistency and a premium brand experience. 2. Creative Direction for Shoots - Lead campaign shoots, model shoots, product shoots, and festive lookbooks. - Develop concepts, moodboards, styling direction, model selection, and supervise shoots. - Own final image selection and storytelling. 3. Digital Creative Leadership - Guide the creative team on homepage banners, landing pages, campaign creatives, and marketplace creatives. - Ensure strong fashion-forward aesthetics across all digital platforms. 4. Social Media Visual Strategy - Build a distinctive Instagram aesthetic. - Guide reel concepts, storytelling, and feed consistency. Ideal Candidate - 5–10 years experience in fashion / lifestyle / luxury brands. - Experience in fashion shoots, styling, art direction, or creative direction. - Strong portfolio of visual storytelling and campaigns. - NIFT / NID / Pearl Academy backgrounds preferred. Why Join Vastramay - Lead creative direction for a ₹100+ Cr fashion brand. - Work with a fully in-house studio and creative ecosystem. - Opportunity to shape the brand’s visual identity at scale.

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