Associate Creative Director

Job Description: Associate Creative DirectorCompany: BioFrostLocation: Chembur, Mumbai (in-office only)Experience: 5 - 7 yearsType: Full-timeSalary: ₹6 - 12 LPA (depends on the right candidate)Role OverviewBioFrost is looking for a hands-on, execution-focused Associate Creative Director who can conceptualise and create high-impact visual content across social media, performance marketing, marketplaces, and quick-commerce platforms.This role sits at the intersection of brand storytelling, performance creativity, and platform-first design. You will work closely with the content, performance marketing, and growth teams to translate ideas, insights, and strategies into scroll-stopping creatives that drive both engagement and conversions.The ideal candidate understands that design for Instagram is not design for Amazon, and that performance creatives demand speed, clarity, and iteration.Key Responsibilities1. Design strategyDevelop an omni-channel design strategy to promote the brand on different platforms including offlineDevelop a consistent design language for the brandEnsure all designs adhere to the design languageGuide the team on developing contentMaintain consistency with BioFrost’s brand language, color palette, typography, and visual systemEnsure all output meets quality, clarity, and brand standards across platforms2. Social Media & Content DesignConceptualise and design creatives for Instagram (posts, carousels, stories, reels thumbnails), YouTube, and other social platformsTranslate content ideas into visually compelling formats aligned with BioFrost’s brand identityWork closely with the content team to brainstorm, ideate, and visualise content themes and campaignsHelp the team to develop storyboard, script and final video output2. Performance Marketing CreativesCreate platform-specific creatives for:Meta Ads (Facebook & Instagram)Google Display & YouTubeAmazon AdsAdapt designs based on performance requirements such as hooks, formats, aspect ratios, and messaging hierarchySupport rapid creative iteration and testing for performance marketing3. Marketplace & Quick Commerce DesignDesign high-conversion creatives for:Marketplaces: Amazon, FlipkartQuick Commerce: Blinkit and similar platformsEnsure creatives meet platform-specific guidelines (dimensions, safe zones, text limits, visual hierarchy)Create product-led, benefit-driven visuals optimised for fast decision-makingMust-Have Requirements5 - 7 years of experience working with FMCG and/or D2C product brandsStrong understanding of platform-first creative requirements (social, ads, marketplaces)Deep hands-on expertise in Canva and Adobe PhotoshopWorking knowledge of video editing for short-form contentGood communication skills and ability to collaborate cross-functionallyStrong willingness to learn, adapt, and improve in a fast-paced environmentGood-to-Have SkillsEntrepreneurial or startup backgroundAdvanced video editing or motion graphics experienceExperience working on integrated campaigns (launches, sales, brand initiatives)Exposure to performance marketing creatives and A/B testing workflowsMindset FitExecution-oriented with a strong sense of ownershipComfortable working with speed, feedback, and iterationCurious, proactive, and solution-drivenUnderstands that design is a business tool, not just an aesthetic exerciseAbout BioFrostBioFrost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.We operate across D2C, marketplaces, and quick-commerce platforms, and are in an aggressive growth phase. This role offers high ownership, real impact, and the opportunity to help build a distinctive, performance-led brand from the ground up.

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