Senior Media Manager (Programmatic)

Please Note: The candidate is expected to operate under EST, time zoneJob Description:• Platforms: DV360, TTD, Amazon DSP, Google Ads• Providing tactical planning support, including campaign objective and strategic target audience. This includes supporting in issuing vendor Request for Proposals (RFPs) and sharing POV & recommendation on vendor evaluation/selection, 1st & 3rd party targeting, creative asset strategy, and inventory sources/platforms. Strategic direction will be set by Crossmedia, with Zoo supporting their planning coordination.• Upon approval of campaigns, Zoo to assist XM in requesting ad tags (advising on ad tag strategy/needs and requesting from XM’s AdOps department) and DSP Trafficking (in- platform build and QA of approved Programmatic campaigns).• Supporting XM in generating conversion tags & remarketing pixel integration, then QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)• Daily pacing, anomaly detection, and insight mining to identify optimization recommendations, , such as budget flighting, bid optimizations, supply path optimization, inventory & targeting optimization, channels flighting, placement optimization, etc.• Routine QA to ensure accuracy of in-market campaigns• Analysis and campaign insights for weekly, monthly, and quarterly reporting deliverables (cadence to vary based on marketing campaign)• Slight support of external communications (i.e. email delivery of basic tasks, such as confirming campaign delivery, requesting vendor support tickets, etc.)

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