Senior Media Executive (Social)

Please Note: The candidate is expected to operate under EST, time zonePlanning and Execution:• Platforms: Google Ads, Bing Ads, SearchAds360, Apple Search Ads• Providing tactical planning support, including keyword research, versioning newad copy / extension based on starting inputs from Crossmedia, recommendedcampaign structure, etc.• In-platform build (trafficking), ongoing QA, and activation of XM approved changes• Supporting XM in generating conversion tags & remarketing pixel integration, thenQA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)• Reporting Dashboard QA (i.e. Datorama, Tableau) validating accurate data populationbased on platform performance as source of truth• Daily Pacing, anomaly detection, and insight mining to identify optimizationrecommendations, such as campaign budgets, bid optimizations, SQR, etc.• Routine QA to ensure accuracy of in-market campaigns• Analysis and campaign insights for weekly, monthly, and quarterly reportingdeliverables (cadence to vary based on marketing campaign)• Slight support of external communications (i.e. email delivery of basic tasks, such asconfirming campaign delivery, requesting vendor support tickets, etc.)Required Skills:1. Certification in Google & Meta are must.2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.3. Strong analytical skills with the ability to derive insights from complex data sets.4. Excellent communication and client management abilities.5. Proven experience leading teams and cross-functional projects.6. Pinterest knowledge is must for this profile

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