Social Media Manager - Fashion & Ethnic Wear Brand (Instagram + YouTube + Pinterest)

✨ Social Media Manager – Fashion & Ethnic Wear Brand (Instagram + YouTube + Pinterest)Location: Malad West, Mumbai (On-site)Company: TajoreAbout the Brand:Tajore is a premium designer ethnic wear and bridal fashion brand specialising in lehengas, sarees, gowns and unstitched suit sets. We are expanding our digital footprint and seeking a high-merit Social Media Manager with strong expertise in organic growth, content strategy, and social media optimisation (SMO) across Instagram, YouTube, Pinterest, Facebook & LinkedIn.⭐ Role OverviewWe are looking for a creative and analytical Social Media Strategist who can lead Tajore’s online presence, develop platform-wise strategies, and drive organic reach, engagement and traffic without heavy reliance on paid ads.⭐ Key Responsibilities- Build and execute social media content strategy across Instagram, YouTube, Pinterest, Facebook & LinkedIn - Develop strong content pillars for fashion, bridal wear, couture, BTS, styling guides & unstitched suits - Create monthly content calendars, reels concepts, storytelling frameworks & hooks - Lead creative direction during shoots; coordinate with in-house production team - Implement Instagram Marketing, YouTube SEO, Pinterest SEO, and platform optimisation - Track KPIs: Engagement Rate, Reach, Profile Visits, Watch-Time, CTR, Saves, Follower Quality - Oversee community management: comments, DMs, audience queries & influencer collaborations - Benchmark competitors and identify fashion trends / viral formats for higher reach - Drive organic traffic to website and support product launches, campaigns & studio appointments⭐ What Success Looks Like (KPIs)- Month-on-month organic follower growth - Higher engagement rate, saves & shares - Increase in website traffic from social platforms - Trending reels & strong YouTube retention - More inbound bridal enquiries & studio bookings - Strong visual identity & brand consistency across all platforms⭐ Ideal Candidate Profile- 2–6 years’ experience in fashion, luxury, beauty, lifestyle, or D2C brands - Deep understanding of organic social algorithms, analytics and SMO - Exceptional creativity with a strong eye for fashion aesthetics & styling - Experience with reels scripting, content direction, copywriting & visual branding - Ability to balance creative storytelling with data-driven insights - Up-to-date with platform trends, industry benchmarks & audience behaviour⭐ Core Skills- Social Media Management - Content Planning & Content Calendar - Instagram Reels Strategy - YouTube Management & SEO - Pinterest Marketing - Brand Storytelling - Creative Direction - Community Management - Influencer Coordination - Social Media Analytics - Organic Growth Strategy - SMO / SMM - Copywriting & Hooks⭐ Why Join Tajore?- Work directly with founders & creative leadership - High ownership & creative freedom - Opportunity to scale a premium ethnic fashion brand - Fast-moving, innovative environment with a strong growth trajectory

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