Associate Creative Director

Job Title: Creative Director – Events, Advertising & Content (Mumbai)Location: MUMBAIDepartment: Marketing / Brand Strategy / CreativeExperience: 8-12 years in creative direction for brand campaigns, events, films/OTTReporting To: Founder / VP – Brand Strategy / Head of MarketingRole Overview:We are seeking a visionary Creative Director to lead the ideation and execution of high-impact campaigns across events, advertising, and digital content for movie marketing and OTT platform shows. This role requires a bold thinker with strong roots in storytelling, experiential marketing, and short-form content creation.The ideal candidate will have a deep understanding of pop culture, youth trends, and entertainment, with a proven track record of delivering "never-seen-before" ideas through on-ground activations, digital films, branded content, and integrated campaigns.Key Responsibilities:Creative Strategy & Ideation- Lead ideation for 360° campaigns across theatrical releases, OTT launches, and brand collaborations. - Conceptualize unique, conversation-starting event ideas, from immersive fan experiences to PR-worthy stunts. - Develop short-format video content concepts (for reels, teasers, influencer content, etc.) that break clutter.Campaign Development- Interpret client briefs (from studios, OTT platforms, or brands) and translate them into bold, strategic creative concepts. - Lead scripting, visual direction, and creative packaging of content across platforms. - Own the storytelling arc for trailers, teasers, digital assets, and branded IPs.Events & On-Ground Activation- Create disruptive, experiential events that align with campaign narratives — premieres, meetups, fan zones, influencer hangouts, etc. - Collaborate with production teams to ensure high-fidelity execution of creative vision. - Integrate new technologies (AR/VR, projections, interactive sets) where relevant.Creative Oversight & Team Leadership- Lead internal design, copy, and film teams; manage external creative vendors and agencies. - Review and approve creative deliverables for design, video, and content before client presentations. - Mentor a team of junior creatives and freelancers to foster innovation and ownership.Key Requirements:- 8+ years of experience in creative direction across events, advertising, films, or entertainment IPs. - Strong portfolio in film/OTT campaigns, immersive events, and short video formats. - Deep familiarity with Mumbai’s entertainment and influencer ecosystems. - Outstanding storytelling, design sensibility, and pitch skills. - Comfortable working in fast-paced, unstructured environments with high creative demands.Bonus Points If You Have:- Worked on theatrical/OTT show marketing campaigns in India. - Built original branded content IPs or viral campaigns. - Experience with interactive formats like AR/VR installations or on-ground gamification. - Agency-side and client-side hybrid experience.

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