Creative Strategist / Campaigns Manager

Creative Strategist and Campaigns ManagerRole OverviewWe’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.Roles and Responsibilities:- Lead creative strategy for brand campaigns, digital series, and social-first content pieces - Build content calendars, channel strategies, and creative decks that align with business objectives - Translate briefs into sharp, actionable content ideas across genres and formats - Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life - Analyze platform trends, audience behavior, and content performance to optimize content plans - Craft and refine brand voice guidelines tailored for video content - Present strategies and campaign ideas to clients and internal teams - Contribute to pitch decks and creative proposals for new business opportunitiesQualifications:- Have 4–7 years of experience in - strategy, digital marketing, or agency-side creative planning - Have worked on brand campaigns, digital content, or social media storytelling - Can balance creativity with analytics, using performance data to inform strategy - Understand how to position content differently across Instagram, YouTube, LinkedIn, etc. - Know how to brief creators, copywriters, and video teams effectively - Are comfortable presenting and owning rooms, client-facing experience is a plus - Stay updated with trends, meme culture, and emerging formats in digital contentBonus Points:- Background in video content, branded storytelling, or influencer-led campaigns - Experience working with fashion, fintech, or lifestyle brands - Strong copywriting or scripting abilitiesIf interested, please share your CV on jaya.pandey@ with the below details.NameYears of expCurrent CTCExp CTCNotice

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